appflame - W2W Creative Producer

appflame – Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more.

We are today:
• 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw;
• in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the "Place for Growth" category.
•Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 70 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.

Our mission:
• Flame up the world with Ukrainian products.

Our goals:
• Reach the top 5 list of product companies in the world.
• Become a unicorn.
• Turn Ukraine into a country where unicorns are born and thrive.

We are looking for daring, brave, and “crazy” people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.

You will:
• Creating both video and static creatives for web2web funnels, focused on conversion and ROI
• Writing briefs for motion/graphics designers and content creators (concept, copywriting, structure, references, materials).
• Approval of finished advertising creatives and UGC materials.
• Adapting advertising creatives for various advertising platforms and audience segments.
• Researching and analyzing creative strategies and tactics within the niche, including competitor analysis using various tools. Continuously developing hypotheses, generating ideas, and consistently monitoring market trends and best practices in the field.
• Assess the performance of advertising campaigns with the UA Manager and implement enhancements based on marketing and business metrics. Сame up with a conclusion/decision.
• Collaborate with the team on a daily basis to review acquisition results and marketing metrics, and contribute new ideas, approaches, and tools to achieve team objectives. Work closely with the Product Marketing Manager, UA Manager, and Designers.

Core focus:
• Direct-response angle: hook-first concepts, fast iterations, strong hypothesis-to-test thinking

We’ll have a match if you:
• 2+ years of experience in performance-oriented creative work - in a creative agency, in-house growth team, production studio, or social media performance role (web2web preferred).
• Understanding of key tasks in the field of Creative Performance Marketing.
• English skills at a level not lower than Upper Intermediate.
• Ability to quickly gather, organize, and present information, references, and content.
• Confident proficiency in the Google suite of tools.
• Strong analytical skills.
• Ability to set priorities and plan work effectively.
• Responsibility and consistency.
• Creativity and high-quality communication skills.
•Strong empathy and focus on important details.
• Proactive attitude.
• Open-mindedness and adaptability to change, allowing effective performance in a fast-paced environment.

Will be an advantage:
• Understanding and analysis of key performance metrics and generating ideas for their improvement.
• Experience with Jira, Dropbox, Tableau, Google Sheets, and AI tools.
• Successful experience in creating creatives for the US market.
• Experience working with niches such as Mental Health, Social Discovery, Dating, LGBTQ+

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why appflame?
• Involvement in the development of Ukrainian products that compete with the world's best market players.
• The opportunity to implement your ideas rather than being a cog in the system.
• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
• Be around like-minded people who work on results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
• Well-established processes and great opportunities to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Great benefits package and fair compensation.
• We provide all you need for your talents to be fully revealed.
• We are loyal to our people. Our loyalty doesn't fade at the end of the working day.
• We do not leave our people alone with their problems, neither professional nor personal.

Join us.

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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.