B2B Content Lead
About Us
Opus is the leading AI-powered training operations platform for the service industry. We’re a team of industry veterans and tech operators building a world where every frontline worker has a good job.
Our product works — and because of that, we lead with show, not tell. We believe training should be accessible and our content follows the same philosophy: short, punchy, useful, and built for how people actually learn.
Role Overview
Content is not “marketing support” at Opus — it’s the engine behind the strong inbound demand we see today.
You’ll own the creative and editorial direction for the content that drives brand awareness, inbound pipeline, and advocacy through education.
Why this role is special
You’ll work with rich raw material:
a CEO with an established, respected point of view
proprietary research that shapes the industry narrative
customers eager to share real operational wins
a podcast featuring C-suite operators
rich product usage data that reveals what training looks like in practice
Your job is to turn this material into bite-sized, multimedia-forward content that teaches something real — because education is the most authentic way to sell.
We have a strong foundation in place (Growth, PMM, designers, video editors, podcast producers). We invest in brand and love to experiment. Now we need someone who can elevate quality, sharpen focus, and ensure our content drives the business forward.
If you’re a journalist-turned-content-creator, a multimedia storyteller, or an editorial producer who loves autonomy and velocity, this role will feel like home.
Key Responsibilities
Drive Content as a Growth Channel
Build and execute a content strategy that supports pipeline and campaign goals in partnership with the broader marketing team
Turn customer insights, product stories, and industry trends into content that attracts, educates, and accelerates deals
Partner with Growth to expand our organic reach (SEO/GEO) and capture demand
Use performance data to refine what we make and how we distribute it
Set the Creative Standard
Own Opus’ content voice, narrative, and creative quality
Deepen the standard for each channel and audience (Executives, Training Directors, Ops Leaders, etc)
Raise the bar on storytelling, production value, and editorial clarity
Run the Content Engine & Lead Creative Contractors
Own the content calendar and prioritize what gets made
Lead and build a team of creative contractors (video, design, writing, audio)
Build scalable workflows and AI-assisted systems for faster, smarter production
Lead or create core content yourself (founder thought leadership, narrative posts, key video/podcast moments) when your judgment elevates the work
Skills & Experience
Must Have:
7–10 years in B2B or SaaS content marketing, journalism, editorial, multimedia production, or creative content roles
Portfolio that shows narrative strength, editorial judgment, and multimedia range
Experience creating or overseeing social-first creative, video clips, and other short-form formats
Strong familiarity with AI as a production accelerator (not a crutch)
Clear ability to lead contractors and maintain quality standards
Proven skill turning raw interviews, data, workshops, or research into compelling content
Comfortable working in fast-moving, lean teams with high autonomy
Nice to Have:
SEO/GEO content optimization
Ghostwriting for executives or founders
Background in operations, workforce development, hospitality, or service industries
What Success Looks Like
First 90 Days:
Own the content calendar and establish trust through crisp direction
Improve velocity or quality with 2–3 low-lift operational wins
Produce 1–3 “signature” pieces that set the new standard
Within First Year:
Pipeline impact: measurable lift in inbound channels, notably organic and social channels
Audience reach expansion: growth of key segments
Operational excellence: predictable output, consistent quality, scalable workflows
Strategic partnership: trusted advisor on GTM priorities, messaging, and storytelling
Why Join Opus Training
You’ll build on a modern B2B content engine with:
a product that delivers
a founder with a real POV
customers who love us
the creative freedom to experiment
and the mandate to produce work you’re proud of
This is a rare opportunity to create content that actually matters — and to define how the industry talks about frontline training for years to come.
Location
While this is a fully remote role, you must be living in one of the following states:
NY, NJ, PA, CA, TX, NC, FL