B2B ERP Writer
Objective
Most ERP content reads like a user manual. We need someone who can make it feel like a conversation with the smartest person in the room. The one who actually understands what keeps a VP of Operations up at night.
Our client is a specialized ERP consulting firm helping mid-market manufacturers modernize their JD Edwards and IFS environments without the chaos of a rip-and-replace. They're not a software company. There is the team that cleans up what bad implementations leave behind and the strategic partner that makes sure it never happens again.
Scope
20 hrs/month
Month to month
Responsibilities
What You'll Actually Be Doing
This isn't a “write 10 pieces of content a month about ERP trends” gig. You're building the content engine for a technical niche where the stakes are real. Expect:
Fully own ABM content package (about 3 pieces per month of varied content) for manufacturing sub-verticals — chemical, food & bev, industrial equipment — that feel like they were written for that reader specifically
Assist with creative direction & QA of SEO blog posts (1,800–2,400 words) that rank for specific search terms AND convert cold traffic into on-site assessment requests — no fluff, no keyword stuffing, no AI-generated filler
Assist with creative direction & QA of email nurture sequences (3–5 touch cadences) for cold, warm, and post-download audiences — short, punchy, and strategically sequenced
Skills and Qualifications
Who You Are
3+ years writing B2B content — ideally for SaaS, ERP, or enterprise tech (manufacturing industry experience is a serious plus)
You can translate dense technical concepts into plain language without losing accuracy — and you do it without being condescending
You know the difference between an IT Director's pain and a COO's pain — and you write to both
SEO isn't just a checklist to you. You understand keyword intent, density, and internal linking strategy at a strategic level
You can hold a brand voice consistently across formats — blog, email, social, landing page — without sounding like a different writer each time
You've worked with structured content briefs and can execute to spec without needing hand-holding
You treat deadlines like a personal commitment, not a suggestion
Bonus Points
Bonus Points If You...
Have written for JD Edwards, IFS, SAP, or similar ERP platforms
Understand the manufacturing buyer's journey — from awareness through to the implementation decision
Are comfortable working inside Google Docs with structured formatting and highlight-based review workflows
Know how to structure content for AI extractability (GEO) and featured snippets — not just traditional SEO
Have experience with ABM content strategy or persona-driven campaigns
Grammarly is your best friend
What We Care About More Than Your Resume
Show us samples. Specifically:
A long-form B2B piece that ranks or has driven measurable traffic
An email sequence — show us the full workflow, not just one email
Anything that made a technical topic genuinely readable for a non-technical decision-maker
About the Client
Our client is a boutique marketing consultancy that helps B2B and tech-enabled companies build scalable revenue engines through strategic marketing, demand generation, and RevOps. The firm brings together specialists in branding, web development, and growth strategy to design customized marketing programs that drive measurable business results. Their approach emphasizes data-driven strategy, tailored execution, and long-term partnerships to help organizations strengthen their brand, optimize digital presence, and accelerate sustainable growth.