Healthcare/Medical Tech Marketing Writer
Objective
Provide strategic and persuasive content with an empathetic lens that communicates the value of a pharmacogenomic testing platform designed to improve medication safety and effectiveness. The writer will help translate complex medical and genomic concepts into accessible messaging that resonates with enterprise healthcare stakeholders and employee populations.
Profile Overview
Our client is building a pharmacogenomic testing platform that helps individuals understand how their genetics affect medication absorption, metabolism, and compatibility. The platform enables patients and physicians to determine which medications are safest and most effective for each individual.
The company operates in a B2B2C model, partnering with large employers, pharmacy benefit managers, and healthcare organizations to provide testing for employee populations. Initial enterprise prospects include major employers and healthcare organizations.
The client seeks a strategic medical/healthcare writer who can develop compelling communications for multiple audiences—from corporate healthcare decision-makers to employee populations across diverse demographics.
Ideally, this writer will be located within driving distance of Southern Florida to allow occasional in-person collaboration.
Scope
- Initial engagement: 5-10 hours/week with potential to scale for 6+ months. They are looking for a long term writer to grow with the company.
- Engagement may evolve into a larger role as enterprise partnerships expand.
- Hybrid collaboration: primarily remote writing with periodic in-person meetings.
Responsibilities
- Develop clear, persuasive marketing and educational content about pharmacogenomic testing.
- Translate complex clinical and pharmacology concepts into accessible messaging.
- Create communications for multiple audiences including: Employer decision-makers, Pharmacy benefit managers (PBMs), Employee populations eligible for testing, and Healthcare providers and medical organizations
- Write employee engagement communications to drive program participation.
- Adapt messaging for different demographics, geographic regions, and cultural contexts.
- Help shape marketing strategy and positioning for enterprise healthcare programs.
- Collaborate with internal stakeholders including healthcare experts and program leadership.
- Support thought leadership opportunities such as media placements or industry publications.
- Maintain messaging that balances scientific credibility with approachable, human-centered communication.
Skills and Qualifications
- Proven experience writing in healthcare, medical technology, pharmaceuticals, or genomics.
- Ability to simplify complex medical concepts for diverse audiences.
- Experience with healthcare marketing, patient education, or health technology communication.
- Strong strategic thinking and messaging development skills.
- Ability to work closely with executives and subject-matter experts.
- Professional presence suitable for occasional exposure to enterprise clients.
- Empathy-driven writing style that connects with real patient concerns.
- Preferred: background or coursework in biology, pharmacology, healthcare, or life sciences.
About the Client
The client is a healthcare innovation company focused on pharmacogenomics, the study of how genetic differences influence medication response.
Their platform enables patients to understand which medications they can safely metabolize and which alternatives may be more effective. By reducing adverse drug reactions and improving treatment effectiveness, the company aims to improve patient outcomes while reducing healthcare costs.
The company is currently piloting the platform with enterprise partners and preparing for large-scale deployment through employer healthcare programs.