Business Analyst

We are seeking a Business Analyst to work within AJ Bell’s D2C (Direct to Consumer) Product Development team. The team has overall responsibility for driving innovative product development for the AJ Bell website and apps.

The Business Analyst will play a key role in supporting the product development lifecycle across AJ Bell’s digital platforms (web and mobile). Working closely with Product Managers, Product Development Managers, Developers, Designers, Testers and other internal stakeholders, the Business Analyst helps ensure product changes are clearly defined, efficient to implement, aligned to company strategy, and deliver excellent outcomes for customers.

The Business Analyst supports strategic projects and smaller change initiatives as well as providing analytical support for day-to-day business queries and problem solving.

Key responsibilities

Requirements & analysis

• Perform analysis that supports the Product Management team when they are writing Problem Statements and new Product Proposals.
• Support the Product Development team in interpreting and translating business requirements.
• Support the Product Development team in producing detailed user stories and acceptance criteria where required for the web and app development teams
• Produce high-quality documentation for As-Is and To-Be process flows.

Collaboration & design

• Engage with business Subject Matter Experts to gather input and validate proposed enhancements.
• Work closely with Product and technical teams to ensure business needs are fully understood
• Ensure product changes are compliant and that there has been input from the Compliance and Technical teams.

Delivery support

• Provide support to web and mobile development teams through answering queries and testing/accepting development tickets in Jira
• Liaise with Operations, Customer Services and other impacted teams to ensure smooth rollout of product changes.

Customer & business query resolution

• Investigate and respond to product queries raised by customers and business teams, creating bug fixes for the relevant development teams where appropriate.

Internal and external systems

• Act as a point of reference and expertise for business critical systems, both internal and external, which interface with the D2C digital platforms.
• Engage with third-party providers of AJ Bell’s software solutions, especially ‘back office’ systems such as Figaro (FNZ) and Composer (GBST) on problems and potential enhancements to support the business.
• Liaise with colleagues in other business areas to understand the impact of changes to core/shared systems, and to coordinate changes with suppliers.

Additional responsibilities

• Perform other tasks as agreed with the Lead Business Analyst or other managers within the Product Development team.

Competence, knowledge & skills

Essential

• Advanced business analysis and problem-solving skills.
• Experience working within Agile delivery teams and familiarity with multiple delivery methodologies.
• Knowledge of the FCA regulatory environment and Consumer Duty rules
• Creative thinker, comfortable with challenging the status quo.
• Able to organise multiple tasks and priorities, working from own initiative.
• Keen team player able to work effectively with technical and non-technical stakeholders.
• Confident communicator with excellent written and verbal English.
• Excellent numeracy skills and attention to detail.
• Proficiency in MS Office suite with strong Excel skills.
• Proficiency in workflow diagramming tools such as Visio, Miro or similar.
• Educated to degree level or equivalent.

Desirable

• Experience of an execution-only stockbroking environment.
• Experience of a product development environment with customer-facing web and mobile applications.
• Familiarity with AJ Bell’s D2C business model and back-office systems such as Figaro and Composer.
• Familiarity with Atlassian change management tools (Jira and Confluence).

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2025 named a Great Place to Work®.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

What we offer:

• Competitive starting salary
• Starting holiday entitlement of 26 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 7%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Parking at Exchange Quay (Subject to availability)
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working:

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.