Business Development, Digital Marketing & Commercial Intelligence Associate
About us
CF is a leading consultancy dedicated to making a lasting impact on health and healthcare. We work with leaders and frontline teams to improve health, transform healthcare, embed life science innovation and boost growth through investment.
Our consultancy serves the entire healthcare sector, from healthcare systems and life sciences to health tech and sector suppliers. CF’s multi-disciplinary team provides end-to-end services, spanning strategy, finance, performance, organisational improvement, data and digital. We also create optimal policy conditions for healthcare advancements through evidence-based thought leadership, taking a proactive stance on key issues.
As an inclusive and values-driven organisation, we are committed to excellence and are honoured to have received multiple industry awards. With unmatched access to UK healthcare data and specialist data science expertise, our consultants are a driving force for delivering positive and meaningful change.
About the role
This is a rare opportunity to sit at the intersection of health, innovation, and commercial growth and help shape how one of the UK's most distinctive health consultancies shows up in the market.
CF occupies a unique position in life sciences consulting. We are the only firm that combines deep health systems expertise with real-world evidence (RWE) capability, policy influence, and transnational reach. Our Life Sciences practice doesn't just advise pharma, biotech, and MedTech clients. We help them embed innovation into health systems, drive uptake, generate evidence, and actively shape the conditions in which their assets succeed.
As our BD, Digital Marketing & Commercial Intelligence Associate, you will be the engine behind CF's market visibility and inbound pipeline across our Life Sciences and Health Investing practices. The work will ensure that the decision-makers who need to find CF, at pharma companies, PE firms, and portfolio businesses, can find us, understand what makes us different, and know how to engage. The role combines digital marketing, thought leadership activation, opportunity intelligence, and systematic pipeline support, and requires someone who can operate credibly in a specialist health environment.
Responsibilities
Bringing CF's thinking to market
- Turn CF's intellectual output into compelling, audience-ready content that lands with pharma commercial teams, market access functions, and PE deal teams.
- Own the content calendar, anchored in CF's service lines and priority themes such as innovation uptake and obesity
- Partner with practice leaders to develop thought leadership, case studies and sector commentary and calibrate it for the right audiences including medical affairs, market access and commercial functions
- Drive pre- and post-event content around CF's conference participation to maximise every moment of visibility
Ensuring CF's digital presence reflects the quality and distinctiveness of our work
- Own CF's digital presence and ensure our distinctiveness is visible, searchable, and immediately legible to the people who matter most.
- Lead ongoing optimisation of practice-level website content, keeping CF's differentiating strengths front and centre
- Monitor how CF is found, what converts, and where gaps exist relative to competitors
- Stay ahead of the curve on GEO optimisation as AI-driven discovery becomes an increasingly important selection channel
Building a consistent, authoritative voice on LinkedIn and beyond
- Manage CF's external channels with strategic intent, turning every publication, award, and major project into a moment of market presence.
- Plan and schedule content, supporting leadership to show up consistently and credibly
- Track external mentions and identify opportunities to amplify and engage
- Ensure every channel reflects CF's positioning with purpose
Owning our conference and events presence.
- Maintain a forward calendar of priority conferences across pharma, biotech, MedTech and healthcare investment
- Coordinate promotion, on-site visibility and post-event follow-up
- Identify speaking platforms and thought leadership slots that build CF's profile in target segments
Driving commercial opportunity intelligence
- Build a systematic, proactive view of where CF should be competing and make sure nothing slips through the net.
- Monitor CRM at an organisational and individual client level across key targets
- Track relevant RFP portals across life sciences and health investing including NHS, pharma frameworks, NICE, NHSE and MHRA-adjacent and use themes to inform future positioning
- Maintain visibility of existing MSAs and support practice leads to leverage them
Connecting the dots across CF
- Act as the connective tissue between s practices, ensuring our commercial and marketing activity is joined up, not siloed.
- Align messaging, content and campaigns across Life Sciences and Health Investing
- Coordinate shared activities where audiences overlap, from PE-backed pharma services to health tech and hospital groups
Requirements
Essential requirements for this role are as follows:
- Capability in digital marketing, SEO/GEO and content-driven lead generation
- Practical understanding of LinkedIn as a professional BD and thought leadership platform
- Working knowledge of the life sciences commercial environment — pharma, biotech or MedTech — including how market access, commercial and policy functions operate
- Capable of interpreting complex, evidence-driven analytical and technical information and transforming it into straightforward materials for external audiences
- Highly organised and confident to manage multiple workstreams and senior stakeholder relationships
- Clear, concise written communication in a professional services register
The following requirements are desirable:
- Experience in a consultancy, professional services or knowledge-led organisation
- Familiarity with health sector procurement, NHS frameworks, or life sciences RFP processes
- Understanding of the PE/health investing landscape and how BD operates in that environment
- Experience with analytics tools (Google Analytics, LinkedIn Insights), CMS platforms and CRM systems
- Interest in health policy, value-based healthcare, or life science innovation
Flexible working
We operate a hybrid-working policy; corporate team members need to be physically together for a minimum of 4 days a week between core office hours of 10am-4pm. Travel to other CF offices in the UK may be required as and when established. In addition, for up to four weeks a year each member of staff can work entirely virtually.
Our commitment to Diversity & Inclusion
We are committed to building an inclusive and supportive culture where diversity thrives, and all our people can excel. We only recruit, promote and reward our people based on their skills and contribution, without regard to gender, race, disability, religion, nationality, ethnicity, sexual orientation, age, marital status, or other characteristics.
We are Disability Confident Accredited, and we want you to feel comfortable and able to perform at your best in the recruitment process, if you require any reasonable adjustments for any part of the recruitment process, please let us know.
Benefits
- We offer a competitive and flexible reward package designed to support you at work and beyond it. You will benefit from a generous holiday allowance that grows with your career (minimum of 25 days), a strong employer pension contribution, and the freedom to tailor benefits to suit your lifestyle, from wellbeing and fitness to financial protection.
- We are committed to supporting life’s important moments, with enhanced family leave, income and life protection, and access to practical benefits that make everyday life easier, such as interest-free loans and travel support.
- Your wellbeing matters to us. You will have access to a comprehensive wellbeing and employee assistance programme, preventative health benefits, and initiatives that support an active, balanced way of working.
- Above all, we invest in our people; offering flexibility, security, and benefits that grow with you, so you can do your best work while building a sustainable and rewarding career.