Group Account Director

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies within Formula One and the wider sports ecosystem. With offices in the UK and the US, we partner with leading global brands to unlock growth through the power of sport.

As a Group Account Director at Right Formula, you will play a pivotal role overseeing a portfolio of client partnerships across Formula One and the wider sports marketing and sponsorship landscape. With a focus on managing, strengthening and expanding our current client partnerships, this senior role is responsible for leading strategic account oversight, ensuring operational excellence across client programmes, and serving as a senior escalation point across your portfolio.

The role requires a strong understanding of Formula One, motorsport, and sports marketing, with the ability to apply integrated marketing and partnership strategies across complex client programmes.

You will lead integrated teams spanning Strategy, Creative, PR & Comms, Digital & Content and Live Experience & Events, ensuring every partnership programme delivers measurable impact.

Success in this role requires strong leadership, commercial awareness and exceptional client relationship skills, with the confidence to shape strategy and present compelling ideas directly to senior client stakeholders.

The role will be based at Right Formula’s offices in Battersea, London, or remote within the US, with international travel at up to 5-6 key events.

·       Lead a portfolio of global client partnerships, acting as the senior advisor and escalation point while building long-term, trusted client relationships.

·       Shape and drive the strategic direction and activation of global partnership programmes, ensuring sponsorship assets are translated into impactful integrated marketing platforms.

·       Drive commercial growth across the client portfolio, identifying opportunities to expand partnerships, increase scope and unlock additional revenue streams.

·       Lead, mentor and inspire our global client leadership teams, ensuring excellence in delivery across all workstreams while fostering collaboration, accountability and professional development.

·       Establish and maintain the highest level of client service standards and processes for the client leadership teams, globally.

·       Maintain a detailed understanding of your client contracts to enable proactive delivery of services, renewal and growth opportunities.

·       Collaborate closely with internal stakeholders to pursue strategic growth opportunities, including pitches and new business initiatives.

·       Champion innovation by challenging and evolving agency-wide activation strategies to keep at the forefront of sports marketing and client leadership.

·       Lead annual budget planning and contracting with the clients, including internal budget setting, resource allocation, utilisation management and regular financial reporting.

·       Drive overall client satisfaction, retention and growth, including leading client feedback processes such as CSAT reviews and stakeholder interviews.

·       Work closely with the executive leadership team while representing Right Formula with credibility and professionalism internally and externally.

·       12+ years in relevant global agency or client-based experience in the sports and entertainment industries.

·       Deep knowledge and expertise working across the Formula One ecosystem is essential, with additional motorsports and sports experience highly desirable.

·       Strong expertise in sports partnership marketing, including integrated campaign development and global hospitality programme delivery.

·       Demonstrable experience strategically growing client accounts and nurturing professional client relationships at C-suite level.

·       Significant experience managing large, multi-faceted global teams and multiple accounts.

·       Experience establishing and implementing client service frameworks and operational processes across large teams.

·       Strong financial management skills, including budget planning, account profitability and resource allocation.

·       Demonstrable experience applying performance metrics and evaluation frameworks to measure success.

·       Outstanding communication and relationship-building skills with the aptitude to foster long-term relationships.

·       Highly organised, with the ability to manage multiple projects across varied work streams.

·       Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word) and experience using project management tools and operational systems.

·       Passion for sports sponsorship, brand experience and hospitality delivery.

·       Proactive and solutions focused, whether delivering a complex program or a project with demanding deadlines.

·       Curious and engaged with industry trends, emerging technologies and new activation opportunities.

·       Passionate about leading and inspiring teams across multiple workstreams and geographies.

·       Willingness to work flexible work hours, including occasional weekends aligned with the nature of the industry.

·       Hybrid working model

·       Flexible hours with core working hours between 10:00 – 16:00 

·       Discretionary bonus scheme 

·       Gym & Retail Discounts 

·       Enhanced Employer Pension contribution  

·       Mental Wellbeing Day & Volunteer Day in addition to annual leave  

·       Sabbatical Leave in conjunction with long-service  

·       Employee Assistance Programme  

·       Private Healthcare 

·       £500 per annum individual training budget 

·       Cycle to work scheme

·       Payroll giving  

·       Season Ticket Loan 

·       Work From Anywhere Allowance   

·       Remote working model

·       Flexible hours with core working hours between 10:00 – 16:00 

·       Medical, dental, vision and short-term disability from date of hire

·       Health savings account with company contribution

·       Discretionary bonus scheme 

·       Enhanced Employer 401k contribution  

·       Mental Wellbeing Day & Volunteer Day in addition to annual leave  

·       Sabbatical Leave in conjunction with long-service  

·       Employee Assistance Programme  

·       Individual training budget 

·       Work From Anywhere Program