VP Marketing
Ripjar specialises in the development of software and data products that help governments and organisations combat serious financial crime. Our technology is used to identify criminal activity such as money laundering and terrorist financing, enabling organisations to enforce sanctions at scale to help combat rogue entities and state actors.
We are a remote first team, with a head office based in Cheltenham. This position is open to UK wide candidates. If you are based near Cheltenham, you are more than welcome to work from our office at any time.
Team Mission:
Ripjar’s team’s builds software products that make the world safer. We work together, mixing creativity with technology and engineering excellence to solve problems that nobody else can.
Our mission is to elevate brand awareness and drive revenue growth through innovative marketing strategies that captivate audiences, foster customer loyalty and amplify the influence of our brand in the marketplace.
The role:
We’re looking for a strategic and hands-on Vice President of Marketing to lead and scale our global marketing strategy. In this role, you will be responsible for shaping our brand, driving demand, and delivering measurable growth across all channels. You’ll work closely with the executive team to translate business goals into high-impact marketing initiatives that strengthen market position, accelerate customer acquisition, and deepen customer engagement.
This is a highly visible leadership role for someone who thrives in a fast-paced environment, combines creativity with commercial insight, and is passionate about building a brand that resonates with customers and delivers sustainable growth.
What you’ll be doing:
- Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
- Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.
- Implement performance-driven, data-backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account-based marketing (ABM), and marketing automation in line with the budget parameters.
- Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data-backed decision-making and pipeline forecasting.
- Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
- Work closely with sales leadership to create a seamless marketing-to-sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
- Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
- Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
- Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.
Requirements
- Experience in a senior B2B SaaS marketing leadership position, ideally in financial crime, risk, or compliance sectors.
- Proven ability to scale global marketing functions across demand gen, brand, product marketing, and field marketing.
- Strong track record driving end‑to‑end demand generation and delivering qualified pipeline aligned to revenue goals.
- Expertise in GTM strategy, product positioning, segmentation, and crafting differentiated messaging for technical SaaS solutions.
- Highly data‑driven, with strong skills in marketing analytics, attribution, forecasting, and performance optimisation.
- Demonstrated experience managing global teams and collaborating across time zones and functional departments.
- Strong background in PR, analyst relations, and executive thought leadership to elevate brand presence in enterprise markets.
- Ability to translate complex AI‑driven, risk‑intelligence or compliance technologies into clear, compelling narratives.
- Experience working with or selling into regulated industries such as financial services, government, or national security.
- Proven capability to manage and optimise multi‑million‑pound marketing budgets to deliver measurable ROI and pipeline impact.
Benefits
Why we think you’ll enjoy it here:
- Competitive base salary DOE
- 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown.
- Fully remote working
- 35 hour working week
- Flexible working hours.
- Private Family Healthcare
- Life Assurance
- Pension salary sacrifice
- Employee Assistance Programme
- Company contributions to your pension
- Enhanced maternity/paternity pay
- The latest tech including a top of the range MacBook Pro
- There is a well-stocked pantry with food, snacks and drinks when in the office