Chief Marketing Officer (CMO) Consultant (Contractor)
About Success Tutoring
Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.
Role Overview
We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.
You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.
This is a consultancy-based role with flexible hours, reporting directly to the CEO.
Key Responsibilities
- Strategic Leadership
- Develop and refine the company-wide marketing strategy aligned with growth objectives.
- Advise the executive team on branding, positioning, and market opportunities.
- Oversee marketing calendar, launch campaigns, and performance planning.
- Team Leadership & Management
- Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.
- Implement accountability, productivity systems, and creative workflows.
- Run weekly marketing stand-ups and reporting meetings.
- Growth & Demand Generation
- Design and optimise funnels for franchise recruitment and student acquisition.
- Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.
- Ensure landing pages, websites, and conversion systems are optimised.
- Brand & Creative Direction
- Maintain and evolve brand tone, creative direction, and campaign quality.
- Review and approve key marketing content.
- Support the growth of video-based personal branding and PR opportunities.
- Data & Reporting
- Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.
- Implement tracking systems and attribution reporting.
Type & Structure
- Contractor and Retainer model (~8 hours per week)
- Remote work with flexibility
- Available for weekly leadership check-ins, team calls, and performance reporting
Compensation
- $60–$150 per hour (depending on experience)
- Retainer structure aligned to weekly hours
Why Join Us?
- Shape the marketing engine of a fast-scaling global education brand
- Work directly with the CEO & executive leadership team
- Lead a motivated team and build scalable marketing systems
- Flexible, high-impact strategic role
Requirements
- Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)
- Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building
- Demonstrated ability to lead, coach, and scale marketing teams
- Analytical and data-driven with strong performance marketing understanding
- Highly organised, proactive, and execution-focused
- Strong communication and creative direction skills