Commercial Manager – Launch Events
Commercial Strategy & Revenue Generation
- Develop and execute commercial strategies to successfully launch and scale an event portfolio.
- Achieve and exceed revenue targets through the sale of sponsorship packages, exhibition space, speaking opportunities, and strategic partnerships.
- Identify and pursue new commercial opportunities across energy, mining, finance, infrastructure, and government sectors.
- Develop tailored commercial proposals and negotiate high-value sponsorship agreements.
- Build and manage a strong sales pipeline through proactive outreach, networking, and strategic account management.
Sales Leadership & Team Management
- Manage and train sales executives assigned to the launch events portfolio.
- Set clear KPIs, sales targets, and performance expectations for team members.
- Monitor team performance and provide coaching to maximize revenue generation and deal conversion.
- Ensure accurate pipeline tracking, reporting, and forecasting using the company CRM.
Client & Stakeholder Engagement
- Build and maintain relationships with senior executives, investors, government officials, and industry leaders across the global energy and mining sectors.
- Manage key strategic accounts and ensure strong client retention and repeat sponsorship.
- Represent Energy Capital & Power at industry conferences, networking events, and international roadshows.
Market Development & Event Growth
- Conduct market research to identify emerging trends and commercial opportunities in African energy and mining markets.
- Contribute to the development of new sponsorship products, partnership packages, and revenue streams.
- Work closely with the marketing, content, and operations teams to ensure commercial deliverables are successfully executed.
Reporting & Performance Management
- Provide regular sales reports, forecasts, and market insights to the Commercial Director.
- Track commercial performance against revenue targets and adjust strategies as required.
- Support budgeting and financial planning for the launch events portfolio.
Qualifications
- Bachelor’s degree in Business, Marketing, Energy, Mining, or a related field.
- 5–8+ years of experience in B2B sales, sponsorship sales, or commercial management, ideally in events, energy, mining, or media.
- Proven track record of meeting or exceeding revenue targets.
- Experience developing commercial strategies for new products, events, or markets.
- Strong negotiation, presentation, and relationship-building skills.
- Knowledge of African energy, mining, or investment sectors is highly desirable.
- Experience using CRM systems such as Salesforce, HubSpot, or similar.
Key Competencies
- Strategic commercial thinking
- Business development and partnership creation
- Leadership and team development
- Negotiation and deal closing
- Stakeholder engagement at senior executive level
- Ability to thrive in a fast-paced, entrepreneurial environment
Additional Information
- The role can be based in Africa, Europe, or the Middle East.
- Willingness to travel internationally to support client meetings, roadshows, and event
delivery. - Ability to work across multiple time zones with global teams.