Competitive Analysis Product Marketing Manager II
Overview
As the Competitive Analysis Product Marketing Manager II, you will play a critical role in ensuring AvidXchange builds, positions, and delivers products that reflect real market conditions and customer needs. This role exists to bring clarity to complex inputs such as competitive dynamics, customer feedback, and market signals, and translate them into insights that inform product decisions, strengthen go‑to‑market execution, and enable sales teams to confidently position AvidXchange against competitors in active opportunities.
By grounding day‑to‑day decision making in competitive intelligence and voice‑of‑the‑customer insights, the PMM II helps teams clearly understand how AvidXchange compares in the market, where it wins head‑to‑head, where it must differentiate, and how to communicate that advantage consistently when engaging prospects and customers.
What You’ll Do
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Conduct ongoing research on competitors, market trends, and industry developments, and develop and maintain competitive materials including battlecards, market overviews, and internal reference documentation.
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Partner with Sales, Business Development, Sales Enablement, and customer‑facing teams to provide competitive and customer‑driven guidance, including support for training and knowledge‑sharing initiatives related to competitive positioning and customer value.
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Share market, competitive, and voice‑of‑the‑customer insights with stakeholders through written summaries, presentations, and regular updates.
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Ensure competitive and voice‑of‑the‑customer insights are integrated into go‑to‑market planning and execution through collaboration with Product Marketing peers on positioning, messaging, and launch activities.
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Serve as a point of contact for competitive and voice‑of‑the‑customer questions.
What We’re Looking For
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Bachelor’s degree in business, marketing, or a related field.
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3+ years of experience in competitive intelligence, preferably within Fintech, SaaS, or a high‑growth technology environment; experience with financial software or AP/AR automation is a plus, as is prior experience in a sales, solutions consulting, or sales enablement role.
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Experience working with Sales and Product teams in a B2B environment.
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Strong ability to communicate complex information clearly in written and verbal formats to diverse B2B audiences.
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Experience with Salesforce, PowerBI, and competitive management platforms such as Klue.
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Self-starter with proven ability to independently plan, lead, and manage multiple priorities.
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Team-oriented professional with a passion for partnering across functions and helping others succeed.
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
- A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
- Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
- Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
- 18 days PTO*
- 11 Holidays (8 company recognized & 3 floating holidays)
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
- 100% AvidXchange paid Dental Base Plan Coverage
- 100% AvidXchange paid Life Insurance
- 100% AvidXchange paid Long-Term Disability
- 100% AvidXchange paid Short-Term Disability
- Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
- Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
- 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
- Parental Leave: 8 weeks 100% paid by AvidXchange**
- Discounts on Pet, Home, and Auto insurance
- WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
- Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
- Onsite gym fitness center, yoga studio, and basketball court
- Tuition Reimbursement up to the federal maximum of $5,250***
- Hybrid Workplace Flexibility
- Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.