Content Marketing Specialist
Do things you love with people you care about and good things happen 💙
BlueRock is for entrepreneurs, by entrepreneurs. We’re a one-stop-shop for business owners and investors with adventurous goals.
BlueRock was created to be different to other firms. A disruptor by nature and multidisciplinary firm that is changing the way people and clients view professional services. From day one, that has been a central element that has attracted both clients and people here.
Established in 2008, BlueRock employs over 300 people in Australia and New Zealand. We know that business can be tough and that life gets busy, which is why we act as advisors, not just accountants, and bring together lawyers, finance brokers, digital specialists, insurance brokers, financial planners, and grant consultants – everyone our clients need on their team to make life easier.
From a disruptive startup, BlueRock has grown quickly to become a national business, recognised at #25 on the AFR Top 100 Accounting Firms list and as a ‘Great Place to Work’ company for many years.
Joining our team means unlocking career growth opportunities, working with people who are amazing at what they, and engaging in meaningful work that makes a real impact.
🥳 We strive to have a positive impact on the world. We’re proud to be:
- B Corp Certified
- A Certified Great Place to Work 2025
- #25 in the Australian Financial Review Top 100 Accounting Firms 2025
Not only that, we put our people first, and in 2025 our BlueRockers said:
- 88% of BlueRockers believe that they are given a lot of responsibility
- 87% of BlueRockers can be themselves
- 83% of BlueRockers can easily talk to management
The Content Specialist is responsible for ideating, creating and scheduling content across all BlueRock channels and mediums, in line with our overarching brand and marketing strategy and content pillars. This is a hands-on role producing content for EDMs, Website, Social Media, Paid Media, video case studies, and more.
This role works closely with all members of the Brand and Marketing team, and with stakeholders across all BlueRock divisions to promote our brand and services, engage with our community, grow our presence in the market and generate leads.
What you’ll be doing
- Craft compelling content across multiple channels that stops the scroll and tells a story worth reading. Develop social media strategies and content for Linkedin, Instagram and TikTok.
- Own and optimise HubSpot from campaign builds, nurture streams and audience segmentation, to dashboards and reporting that tells our marketing performance story.
- Drive marketing automation that keeps leads warm, nurtures relationships, and works hard even when you're not.
- Website CMS management including publishing content, optimising for SEO and AI, and creating landing pages.
- Lead our social media presence, with LinkedIn as your main stage and TikTok as your creative playground — smart, punchy, educational and on-brand.
- Bring ideas to life on camera through short-form informational videos that educate, entertain, and build trust with our audience.
Requirements
This role is perfect for someone who’s:
- Analytical and obsessed with performance metrics
- Creative with a flair for content and storytelling
- Strong written and verbal communicator
Skills & Experience
We want to hear from people who have:
- 1-3 years experience in digital marketing
- Track record in an agency role or fast-paced business with multiple stakeholders is desired but not essential
- A confident people-first approach that embraces building strong relationships across the business at all levels
- An interest in business, finance and/or investing
Benefits
Our people love to work for us, here’s why!
We believe in work-life integration and offer a hybrid model that includes both in-office and remote work options. This approach allows our people to find the balance that works best for them, accommodating their individual needs and day-to-day flexibility whilst also recognising the value of connecting in our amazing office.
- We have our very own BlueRock public holidays to give our people the day off, on us!
- Free weekly lunches, awesome social events (including a social club – winery tours to museum tours), and an amazing headquarters in the CBD.
- Receive mentoring and coaching from industry leaders
- We are known for creating plenty of opportunities for growth and promotion.
- An inclusive and diverse workplace culture centred on meaningful work, wellbeing and fun.
- A commitment to your wellbeing with Gym Allowances and access to 24/7 wellbeing, medical and safety support through our partner Sonder.
For more amazing perks of working at BlueRock and employee benefits – head to our careers page! Or check us out on our socials and TikTok, @BeBlueRock 😎
How to apply:
If this sounds like you, then please click on the "Apply" button and follow the prompts. If you think you have what it takes, but don’t necessarily meet every single point on the job description – please still apply. We’d love to see if you could be a great fit and we can't wait to meet you!
For any questions regarding this opportunity or if you require adjustments to participate in the recruitment process, please reach out to John O’Hare at john.ohare@thebluerock.com.au or Lee Kelly at lee.kelly@thebluerock.com.au
Please be advised that BlueRock or any of its related or controlled entities do not accept unsolicited contact or resumes from Recruitment Agencies.
Even in 2026, it needs to be said, BlueRock is a workplace committed to equal employment opportunities regardless of age, citizenship, colour, disability, gender and gender identity, marital status, nationality, race, sexual orientation, or veteran status.