Copywriter - Checkout Experience
Company Profile:
Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!
Position Overview:
LawDepot is currently expanding and looking to recruit a Copywriter – Checkout Experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing content and design experiments focused on optimizing UX in the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid office work schedule.
Primary Responsibilities:
Create checkout pages for a large-scale eCommerce website, focused on conversion rate optimization (CRO) and increasing customer lifetime revenue value
Craft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey
Write, edit, and organize the presentation of page elements to enhance checkout page performance
Update pricing and subscription option information to communicate product value propositions
Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing
Conduct in-depth research on checkout presentation best practices, competitor strategies, pricing, and user behavior to uncover opportunities
Utilize A/B testing to experiment with presentation changes and optimize the checkout experience
Collaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects
Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation
Identify areas of opportunity and provide actionable recommendations that drive strategic enhancements
Regularly communicate the progress of checkout initiatives, providing detailed updates and next steps
Create production-ready assets for Checkout experiments, including both self-initiated and team-driven projects
Coordinate with IS teams to ensure accurate implementation for pages not supported by our CMS
Knowledge and Skill Requirements:
Post-secondary education in Business, Marketing, Communications, Consumer Psychology, or other relevant fields
Experience with conversion focused copywriting
Understanding of consumer psychology, online marketing, and conversion optimization
Excellent written and verbal communication skills
Strong editing skills to ensure clarity, consistency, and readability of material
Proficient in CSS, with the ability to iterate on visual experiments, design responsive layouts and apply creative styling techniques
Ability to convey complicated information in a succinct way and adjust writing style based on audience
Strong research and analytical skills
Ability to identify opportunities and suggest new ideas
Self-driven, with the ability to work collaboratively with cross-functional teams
Ability to learn new tools quickly (ex. content management systems)
Organizational skills to manage multiple projects and meet deadlines
High attention to detail and a commitment to delivering quality work
Familiarity with front-end tools and technologies would be an asset
Technical or UX writing experience would be an asset
Knowledge of conversion rate optimization (CRO) best practices and content optimization strategies would be an asset
Why You Should Join the LawDepot Team:
Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Casual work environment
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
How to Apply:
Please submit a resume and cover letter online via our Careers page at https://www.lawdepot.ca/career
We thank all applicants; however, only those selected for an interview will be contacted.