Manager, Conversion Rate Optimization
Company Profile:
Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!
Position Overview:
LawDepot is currently expanding and looking to recruit aConversion Rate OptimizationManager in Edmonton, Alberta. Working with the UX Optimization team, you will be responsible for leading a group of Product Specialists driving usability and conversion improvements, guiding the team’s growth, and ensuring projects deliver measurable business impact. This is a full-time permanent position, working 37.5 hours per week in a hybrid work environment.
Primary Responsibilities:
Lead a team of Product Specialists working to improve product questionnaires that allow users to customize legal documents without needing a lawyer
Develop innovative strategies for increasing user engagement, retention, and overall product performance
Plan, prioritize, and manage quarterly project plans, balancing usability improvements and conversion optimization goals
Train, coach, and mentor team members to foster a high-performance, growth-oriented culture
Collaborate with our Legal, Design, Development, Revenue Operations and QA departments to strategize conversion optimization projects for the team
Ensure that projects move smoothly through all phases of the product development process
Proactively identify and remove blockers to keep projects on track and teams productive
Adjust project plans to align with evolving business needs and priorities
Use data analysis and user insights to identify opportunities for product refinement and improve key performance indicators
Evaluate the viability of potential projects, services, and features
Support team growth by preparing hiring requests, interviewing, and onboarding new hires
Drive team workflow improvements and document best practices
Knowledge and Skill Requirements:
Post-secondary education in Communications, Writing, Business, Marketing, Library Information Science, Cognitive Psychology, Design, Law, or other relevant fields
Proven experience successfully leading and developing teams
Ability to provide and receive clear and effective coaching and feedback
Ability to successfully manage complex projects and deliver in alignment with key performance indicators
Demonstrated ability to adapt to an evolving business environment, balancing short-term challenges with a strategic focus on long-term growth
Excellent written and verbal communication skills
Ability to communicate complicated information in a succinct way that all stakeholders can understand
Highly organized, with strong attention to detail
Ability to recognize potential opportunities and innovative concepts
Understanding of consumer psychology, online marketing, and conversion optimization
Quality decision making and sound judgement
Solid grasp on User Experience (UX) writing
Why You Should Join the LawDepot Team:
Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Casual work environment
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
How to Apply:
Please submit a resume and cover letter by email to career@lawdepot.ca or submit online via our Careers page at https://www.lawdepot.ca/career
We thank all applicants; however, only those selected for an interview will be contacted.