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This is an on-site position at United Tech located in Istanbul.

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United Tech is actively hiring for Marketing roles. Visit the company page to see all open positions and learn more about working at United Tech.

Creative Marketing Manager (Game)

United Tech Istanbul 4 days ago

marketing

About us:

Our products are reaching top positions in their categories on the App Store and Google Play. 96 million people around the world use it. Our products are well-known among users from the US, UK, Canada, and leading European and Middle East countries.We’re passionate about human connection and autonomy. We desire to grow a team in Turkey for a new product in the interactive story genre of lifestyle games.

About the job:

We are looking for a Creative Marketing Manager (Game) to take ownership of our marketing strategy across UA, creatives, and store presence.

This role sits at the intersection of UA, Creative, Product, and Narrative. You will define what we test, why we test it, how we evaluate results, and how creatives evolve based on player and performance data.

You will plan, guide, and optimize the full marketing journey, from ideation and creative planning, to execution, analysis, and iteration, ensuring that marketing, UA, product, and creative teams are aligned toward scalable growth.

You will not manage ad buying, but you will decide the creative direction that drives growth.

About You

5+ years of experience in marketing strategy, UA strategy, creative strategy, or growth roles in games or consumer apps

Strong understanding of mobile game marketing and player psychology

Proven ability to plan, execute, and optimize marketing strategies end-to-end

Comfortable working with data and turning insights into actionable plans

Excellent storytelling and communication skills

Experience collaborating with multidisciplinary teams

Ability to take ownership and make decisions in ambiguous situations.

Will be a plus

Experience with visual novels, dating sim, or narrative-based mobile games

Familiarity with UGC, playable ads, and short-form video strategies

Experience working closely with UA teams and ad networks

Background in copywriting, psychology, or game design

Understanding of store optimization (icons, screenshots, descriptions).

What we offer

Remote cooperation. Our teams collaborate from multiple cities and countries.

Professional and personal growth. Regular performance reviews, education compensation, access to a corporate library, and flexibility to propose and test new ideas.

Comfortable conditions. Competitive pay with regular raises, 20 paid days off, 15 paid sick days, flexible schedule, and up-to-date tools.

Great benefits. Health insurance coverage, sports/lunch compensation, team events

Highly skilled and friendly team. Work in a collaborative environment with creative professionals passionate about storytelling and innovation.