Digital Campaign Manager, Paid Search
At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.
- Department: Media
- Reports To: Associate Media Director of Paid Search
- Supervisory Responsibilities(Y/N): No
- FLSA Status(Exempt vs. Non-Exempt): Exempt
- Travel (%): No expected travel
Position Overview
The Digital Campaign Manager, Paid Search supports execution and management of search advertising campaigns for their clients. They will be in a primary support role for the Paid Search team and integrated in the daily optimization of client accounts. The goal for this position is to support the larger Paid Search team in achieving and exceeding client goals through executing best-in-class Paid Search practices.
The Digital Campaign Manager, Paid Search has experience working daily on Paid Search accounts across multiple verticals. They are very familiar with Google Ads platform and how to launch new campaigns, keywords/ads, pull reports, perform search query reports, implement A/B tests, and perform audits when troubleshooting. They report to the Associate Media Director of Paid Search.
Responsibilities
- Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare, retail, and QSR verticals
- Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
- Knowledgeable about the various campaign types and bidding strategies available in Google and Bing
- Set up campaigns to include tracking for performance against targets and making optimizations consistently
- Pulling data, performing analysis and preparing weekly reports for clients
- Supports day-to-day communication with team, vendors and clients
- When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
- Executes and reports out on testing strategies and optimizations to improve campaign performance
- Flagging, troubleshoot, and resolving issues
- Understands clients business goals and utilizes that as a guiding light in prioritizing activities on the account
- Stays abreast of new products and updates within Google and Bing’s advertising platforms
- Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, Google Ads Editor and Bing Ads Editor
- Works as a part of the larger Paid Search team; participates in team meetings and brainstorms
Key Skills & Qualifications
- 2+ years related work experience with managing Paid Search/PPC campaigns on Google and Bing.
- Bachelor’s Degree in Marketing, Advertising or equivalent work experience.
- Hands-on experience with Google Ads, Bing Ads, Google Analytics and SearchAds360.
- Strong analytical skills and comfort working with performance data.
- Proficiency in Excel/Google Sheets for reporting and analysis.
- Understanding of conversion tracking, tagging, and basic attribution models.
- Strong organizational skills and ability to manage multiple campaigns and deadlines.
At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.
We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.
GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.
This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.