Sr Media Analyst
At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.
- DEPARTMENT: Media / Decision Sciences
- REPORTS TO: Senior Analytics Manager
- TRAVEL: 0-5%
- FLSA STATUS: Exempt
- SUPERVISORY RESPONSIBILITIES: No
- LOCATION: Austin
POSITION FUNCTION
We are looking for a highly motivated Senior Media Analyst to join our Decision Sciences practice, within our GSD&M Media department. The Decision Sciences team is a critical connector between our activation, creative, and audience developments teams.
The Senior Media Analyst will assist in overseeing and maintaining an automated end to end data workflow that enables reporting as well as visualization development. They will report into the Senior Analytics Manager, working closely with key stakeholders on select client accounts. This role will play a critical part in driving data production and visualization development that lays the foundation for delivering insight to internal and client teams. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and general context of the account structure to help inform data workstreams.
RESPONSIBILITIES
- Support the execution and maintenance of automated workflows, ensuring source data moves efficiently and accurately through all data pipelines into final cloud storage tables on a weekly cadence.
- Assist in developing visualization outputs across various mediums and platforms such as PowerBI or other software as needed to effectively convey data insights.
- Assist in analyzing performance of campaigns and advertising efforts that leads to clear, compelling and actionable insights.
- Deliver projects independently and proactively communicate project progress or issues to the Senior Analytics Manager.
- Ensure all client materials exceed expectations (content & quality) while meeting deadlines.
- Assist in developing tracking and reporting requirements, work with internal and external teams to implement tracking parameters that align with KPI objectives.
QUALIFICATIONS:
- BA/BS required
- 1-2+ years of digital media, data & analytics, or marketing/sales analytics experience
- Robust knowledge of a data management/visualization platform such as Power BI/Tableau/Datorama, with PowerBI being strongly preferred.
- Experience with cloud storage software such as BigQuery, with a solid understanding of SQL.
- Strong quantitative skills with proven ability to manage workstreams that involve data extraction, transformation, analyzing and presenting data
- Helpful to have working knowledge of the advertising media landscape - digital ad servers, ads managing platforms, and other media/marketing reporting software.
- Familiarity with media channels including video, display, mobile, search, and offline.
- Understanding of online advertising planning, buying and performance metrics.
- Proficient in Excel.
- Working knowledge of digital tracking, including tagging, floodlights, and pixels.
- This position is based in our Austin office on a hybrid schedule.
YOU ARE:
- Solution oriented with high emotional intelligence, self-awareness and organization.
- Able to effectively communicate verbally and in writing.
- Self motivated with a strong record of academic and/ or professional achievement.
- Highly collaborative and adaptable to different situations, personalities and timelines.
- Believes business outcome is much more important than a KPI, and can help teams and clients navigate both.
- Strong conceptual and analytical skills with the ability to turn findings into executable plans.
- Highly curious and desire to carve new paths using unconventional methods.
- Lead with a high level of integrity and transparency.
- Live our GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility.
Key Characteristics for Success
- Community: You have the ability to manage internal relationships across a wide variety of disciplines.
- Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work.
- Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement
- Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your supervisors.
At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.
We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.
GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.
This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.