Media Analytics Manager
At GSD&M, we’re on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We’re able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We’re humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that’s what it takes to build and be First & Only.
- Department: Media / Decision Sciences
- Reports to (Position): Senior Media Analytics Manager
- Supervisory Responsibilities (Y/N): Yes
- FLSA Status (Exempt vs. Non-Exempt): Exempt
- Location: Austin
- Travel (%): 0-5%
POSITION FUNCTION
GSD&M is seeking a highly motivated Media Analytics Manager to join our Decision Sciences practice, within our GSD&M Media department. The Decision Sciences team is a critical connector between our campaign performance, insights and audience developments teams. This is an exciting time to join our team as we continue to evolve our capabilities and approach to deliver successful business outcomes for our clients.
The Media Analytics Manager will be responsible for building, overseeing, and maintaining an automated end to end data workflow that enables reporting, as well as assisting with visualization development. They will report into the Senior Media Analytics Manager, working closely with key stakeholders on select client accounts. This role will play a critical part in driving data production and visualization development that lays the foundation for delivering insight to internal and client teams. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and general context of the account structure to help inform data workstreams.
RESPONSIBILITIES
- Developing new data infrastructure and reporting processes, ensuring source data moves efficiently and accurately through all data pipelines into final cloud storage tables on a weekly cadence.
- Analyzing, interpreting, and visualizing complex data using advanced analytics solutions to provide meaning and recommendations for media optimization and reporting.
- Working collaboratively with internal disciplines like account, creative, media, and strategy as well as communicating with clients.
- Managing and mentoring the media analysts on the team.
QUALIFICATIONS:
- BA/BS required
- 3+ years of digital media, data & analytics, or marketing/sales analytics experience.
- Advanced knowledge of a data management/visualization platform such as Power BI/Tableau/Datorama, with PowerBI being strongly preferred
- Experience with cloud storage software such as BigQuery, with a solid understanding of SQL
- Strong quantitative skills with proven ability to manage workstreams that involve data extraction, transformation, analyzing and presenting data
- Robust knowledge of the advertising media landscape - digital ad servers, ads managing platforms, and other media/marketing reporting software
- Understanding of online advertising planning, buying and performance metrics
- Proficient in Excel
- Experience in analysis, research, and storytelling
- This position is based in our Austin office on a hybrid schedule
NICE TO HAVE:
- Experience with LLM/AI assisted analysis like Gemini for Colab or Claude Code
- Data analysis with python
YOU ARE:
- Problem solver with high emotional intelligence, self-awareness and organization.
- Self motivated with a strong record of academic and/ or professional achievement.
- Able to effectively communicate verbally and in writing.
- Highly collaborative and adaptable to different situations, personalities and timelines.
- Believes business outcome is much more important than a KPI, and can help teams and clients navigate both.
- Strong conceptual and analytical skills with the ability to turn findings into executable plans.
- Highly curious and desire to carve new paths in strategies and use of technology and data.
- Operate with a high level of integrity and transparency.
- Live our GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility.
At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.
We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.
GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.
This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.