Digital Marketing Specialist
Who are we?
Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand that associates itself with the chicness of Monaco and South of France lifestyle.
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across major platforms such as Google Ads, Meta (Facebook/Instagram), and TikTok. The ideal candidate will have 3–5 years of hands-on experience in digital advertising and possess in-depth expertise in at least one platform (Google, Meta, or TikTok).
Key Responsibilities
- Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, and TikTok Ads to achieve performance goals (ROAS, CPA, CTR).
- Conduct market research, audience targeting, and creative testing to maximize campaign effectiveness.
- Monitor and analyze campaign performance using analytics tools; provide actionable insights and recommendations.
- Collaborate with the creative team to develop compelling ad creatives and landing pages.
- Stay updated on platform trends, algorithm changes, and best practices to maintain competitive advantage.
- Assist in budget allocation and forecasting for paid media channels.
- Prepare regular performance reports and present findings to stakeholders.
Requirements
- Experience: 3–5 years in digital advertising with proven success in managing campaigns on Google Ads, Meta Ads, or TikTok Ads.
- Expertise: Deep knowledge of at least one platform (Google, Meta, or TikTok), including advanced targeting, bidding strategies, and analytics.
- Strong analytical skills with proficiency in tools like Google Analytics, Ads Manager, and Excel.
- Familiarity with e-commerce and conversion optimization strategies.
- Excellent communication and project management skills.
- Ability to thrive in a fast-paced, results-driven environment.
Benefits
Why Join APM?
• Global, Dynamic Team: Diverse and energetic workforce.
• Growth Opportunities: We support your professional development.
• Collaborative Culture: Teamwork and open communication.
• Comprehensive Benefits: Generous employee discounts.
Don't wait to join APM Monaco team. Apply now!