Digital Media Planner - Political Cycle 2026
$65k - $85k USD
What matters to you? Do you want a job that lets you fight for those things?
Good jobs let you apply your skills. Great jobs feed your sense of purpose.
The thing that defines GMMB isn't what we do—it's our why. We want to make a difference in the world. And we're pretty good at doing good.
Come join the sharp, passionate people at GMMB who bring deep expertise on the issues we care about, from education, health, and climate, to democracy, economic mobility, and social justice. We work with candidates and organizations committed to what matters, because change doesn't just happen on election day. It happens every day.
- GMMB has a hybrid work schedule with at least three days in office presence; additional in office days as needed.
- This position is based in Washington, DC.
- Salary range - $65,000 - $85,000
- This is a full-time, salaried and benefits eligible position to run through mid-November 2026.
GMMB seeks an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients. In this role, you'll synthesize industry research and trends to create compelling media recommendations, manage cross-platform digital campaigns across display, video, social, and mobile, and present strategic insights to clients and prospects.
You are…a Digital Media Planner who knows how to:
- Provide expert counsel and guidance to clients on digital media advertising strategies.
- Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals.
- Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches.
- Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
- Monitor campaign performance, optimize in order to achieve objectives, and analyze and report results.
- Understand the value and role of evolving digital platforms, and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance.
- Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts.
- Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices.
You have…
- Bachelor’s degree from four-year college or university required.
- 3-5 years of digital advertising experience.
- Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile.
- Experience managing awareness (branding or message) and acquisition programs.
- Experience working with an ad-serving platform.
- Understanding of search engine marketing space and social media platforms.
- Strong analytical skills with an ability to understand paid media concepts quickly.
GMMB is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: GMMB is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at GMMB are based on business needs, job requirements and individual qualifications, without regard to race, age, sex, national origin, ethnicity, mental or physical disability, religion, color, sexual orientation, gender identity and/or expression or military status or other categories defined by applicable local, state and federal statutes in the locations where we operate. GMMB encourages applicants of all ages. GMMB will not tolerate discrimination or harassment based on any of these characteristics.
GMMB values the importance of inclusion and impact. Our success depends on fostering a truly inclusive culture where everyone is welcomed, and where their talents and ideas are channeled into our work. While providing this information is strictly voluntary, we encourage all applicants to provide demographic information. This information, as stated in our EEO statement, will not be used to make employment related decisions. This information will only be shared with qualified and limited personnel who build policies and programs that help make GMMB an inclusive firm.
If you have any questions about the information collected, how it is used and/or have suggestions please reach out to Talent and Culture info@gmmb.com