Director, Business Development

Reporting to the SVP of Sales, the Director, Business Development will own and scale Spring Health’s outbound growth engine, driving predictable and repeatable pipeline generation at scale. This leader is accountable for the majority of company pipeline generation and oversees a team of 3 managers  and ~25 BDRs. As director-level leader, this role is responsible not only for performance, but for architecting the systems, structure, and cross-functional partnerships that power long-term revenue growth. This hybrid role is based in New York City with an in-office expectation of at least 4 days per week. Occasional travel may be required for team, company customer meetings/events. 

What you’ll do: 

• Own the vision, strategy, and execution of Spring Health’s outbound and BDR-sourced pipeline generation, accountable for a majority of total company pipeline.
• Lead and develop a multi-layered team (3 managers; ~25 BDRs), setting a high performance bar while building a culture of accountability, coaching, and internal mobility.
• Define the long-term vision for the Business Development organization, including org design, capacity planning, career paths, and future expansion strategy.
• Design and continuously refine outbound segmentation, targeting, messaging, and channel strategy in partnership with Sales, Marketing GTM Engineering and Revenue Operations.
• Create scalable, repeatable outbound playbooks that drive improved meeting conversion rates, pipeline quality, and revenue outcomes.
• Partner closely with AEs, Sales Leadership, Marketing, and Revenue Operations to ensure strong lead handoff, feedback loops, and campaign alignment.
• Implement AI-driven tools and automation to increase rep efficiency, improve personalization at scale, and reduce manual work across the business development rep workflow.
• Establish clear performance frameworks for managers, including coaching cadences, talent calibration, and succession planning.
• Build robust forecasting and reporting mechanisms to track productivity, pipeline health, and ROI of outbound initiatives.
• Contribute to broader Revenue leadership conversations, influencing territory design, capacity planning, hiring strategy, and GTM investment decisions.

What success looks like in this role: 

• Hitting BDR-sourced pipeline targets, with predictable quarterly and segment growth.
• Measurable improvement in BDR productivity 
• Establishment of a 12-month outbound roadmap that improves efficiency and scalability (e.g., higher personalization at scale through AI, reduction in manual touchpoints, improved pipeline quality metrics).
• High manager effectiveness, demonstrated by team attainment, low regretted attrition, strong engagement, and internal promotions.
• Clear outbound playbooks and AI-enabled workflows that drive measurable efficiency gains.
• Strong, proactive partnership with Sales and Marketing resulting in cohesive campaigns and optimized targeting strategies.

What you’ll bring:

• 8–10+ years of experience in Sales Development / Business Development, including experience leading multi-layered teams (managers of managers).
• Proven track record of owning outbound strategy and driving significant pipeline contribution in a high-growth B2B environment.
• Experience building and scaling outbound playbooks across segmentation, messaging, and channel strategy.
• Demonstrated success partnering cross-functionally with Sales, Marketing, GTM Engineering and Revenue Operations to drive measurable pipeline impact.
• Strong analytical and operational rigor, with experience managing productivity metrics, conversion rates and pipeline generation.
• Experience leveraging AI and automation tools to improve rep efficiency and outbound performance.
• Experience building high-performing, inclusive teams with strong coaching and development practices.
• Experience in SaaS, healthcare, or HR-tech environments preferred
• Experience leading through rapid growth and organizational change preferred
• Familiarity with enterprise sales cycles and complex buying committees preferred

The target base salary range for this position is $188,000 - $216,000 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually usingRadford Global Compensation Databaseat minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medicalaccounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access toWellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.