Director of Ecommerce
This role is with one of our clients in the Skincare/Cosmetics industry!
Essential Duties and Responsibilities:
eCommerce Operations
Execute the North American eCommerce strategy aligned with broader business goals and digital objectives
Manage the direct-to-consumer digital business, ensuring consistent growth in awareness, engagement, and revenue
Lead initiatives that improve the customer journey from discovery through conversion and retention
Oversee eCommerce merchandising strategy, promotions, seasonal campaigns, inventory planning, content and analytics
Build strong partnerships with internal stakeholders (Finance, Marketing, Product Development, Supply Chain, Customer Service) to ensure North American business achieves its goals
Manage third-party agencies, system integration partners and vendors (developers, subscription platforms, CRO tools, etc.)
Digital Execution
Manage and implement an ecommerce roadmap to drive revenue, profitability, and customer satisfaction
Launch new capabilities with a focus on loyalty, personalization, and content
Champion the customer experience by improving UX, streamlining journeys, and delivering personalized content
Identify and integrate emerging digital capabilities to drive differentiation and engagement
Data & Analytics
Provide weekly and monthly sales reporting with defined KPIs
Surface actionable insights using customer surveys and digital analytics
Test and refine site experiences to improve conversion and retention rates
Track the ROI of digital investments with clear reporting on customer growth, engagement, and eCommerce performance
Performance & Optimization
Use data and testing to identify friction points in the customer journey and prioritize improvements
Collaborate with Finance to develop budget scenarios tied to sales goals and marketing investments
Work closely with Planning teams to align inventory with demand, optimize assortments, and ensure product availability
Provide regular reporting to senior leadership on DTC performance
Qualifications:
advanced degree preferred.
A minimum of 12 years of experience in eCommerce or digital marketing, preferably in beauty,
skincare, or CPG is required, with a minimum of five years in a management role with DTC responsibility.
Proven success scaling an eCommerce business and achieving revenue targets.
Proficiency in Salesforce Commerce Cloud and analytics tools (Google Analytics, etc.). Experience with CRM/email marketing (Klaviyo), conversion rate optimization (CRO), and A/B testing platforms.
Strong understanding of digital advertising, SEO, and retention strategies. Exceptional project management and communication skills.
Passion for skincare and understanding of the beauty consumer a plus.
Additional skills and abilities include:
Adaptive, responsive individual able to thrive in an extremely fast-paced and dynamic work environment; handles pressures well; adjusts plans to meet changing needs.
A team player who works well with a variety of field-based sales groups, cross-functional teams, brand leadership, global and clinical/retail partners.
Excellent organizational, time and project management skills. Stay updated with market trends and competitor activities. Excellent communication and negotiation abilities. Problem-solving and decision-making capabilities.