Director of Enrollment and Engagement Marketing
About Us
At Solera Health, we’re on a mission to change lives by guiding people seamlessly to better health solutions. We empower health plans and employers with tools to manage providers and outcomes across chronic conditions. Our innovative platform curates a marketplace of digital and community-based solutions, strategically matching individuals to their best-fit care while driving successful health outcomes.
About the Role
We’re seeking a Director of Enrollment and Engagement Marketing to lead strategy and performance across Solera’s health plan and employer client portfolio. This role is responsible for driving measurable enrollment into chronic condition and wellness programs through data-driven, multi-channel campaigns.
Solera is experiencing rapid growth, expanding both our client base and the scale of our existing partnerships. This role will be critical in helping scale our engagement strategy, evolve our marketing approach, and deliver measurable impact across a growing and increasingly complex client portfolio.
You’ll operate at the intersection of consumer marketing, client partnership, and analytics—owning end-to-end engagement strategy while serving as a trusted advisor to clients. This is a high-impact individual contributor role, ideal for a senior marketer who enjoys owning strategy and execution directly while influencing cross-functional teams.
What You’ll Do
Engagement Strategy & Client Partnership
- Design and optimize member engagement strategies across Solera’s client portfolio
- Serve as a strategic advisor to clients, shaping enrollment strategy and sharing insights and recommendations
- Translate client goals, member populations, and program offerings into targeted marketing plans
- Present strategies and performance results to senior stakeholders; build trust and influence decision-making
Campaign Execution & Optimization
- Lead end-to-end campaign strategy across email, SMS, direct mail, and phone channels
- Partner with Marketing Operations to execute campaigns with high quality, speed, and compliance
- Own enrollment forecasting and performance metrics, including conversion, cost-per-enrollment, and ROI
- Continuously test and optimize messaging, targeting, and channel mix to improve performance
Data & Insights
- Define KPIs and translate campaign data into actionable insights for clients and internal stakeholders
- Apply segmentation, clinical targeting, and behavioral insights to improve engagement and relevance
- Identify trends and opportunities; foster a strong test-and-learn culture
Leadership & Cross-Functional Collaboration
- Collaborate closely with Client Success, Product, Data Analytics, Marketing Operations, and clinical teams
- Help evolve Solera’s engagement marketing approach, including new processes, tools, and scalable infrastructure
- Contribute to martech and automation strategy to support growth and efficiency
What You’ll Bring
- 8–12 years of experience in B2C or B2B2C marketing, with deep expertise in multi-channel campaign strategy and execution
- Proven success driving measurable acquisition, enrollment, or engagement outcomes
- Strong client-facing experience, with demonstrated responsibility for managing or advising clients (e.g., agency, consulting, or client-facing internal roles)
- Deep experience with lifecycle marketing channels such as email, SMS, and direct mail
- Strong analytical skills; comfortable owning performance metrics and translating data into action
- Experience operating in complex, multi-client environments with competing priorities and compliance considerations
- Experience with marketing automation and customer data platforms (e.g., Iterable, Segment) and interest in leveraging AI tools to improve efficiency and performance
- Strong creative instincts, including experience developing briefs, reviewing messaging, and guiding campaign execution
- Excellent written and verbal communication skills; strong presentation skills
Nice to Have
- Healthcare or digital health experience
- Familiarity with HIPAA and TCPA compliance
- Experience with campaign automation, segmentation, and personalization at scale
Travel
- This is a remote position based in the U.S.
- Occasional domestic travel required for client meetings and team events (up to 10%)
What We Offer
- Competitive salary, bonus and equity opportunity
- Comprehensive medical, dental, and vision coverage starting Day One
- Flexible time off beyond standard company holidays
- 401(k) with company match and financial wellness resources
- Generous parental leave and adoption assistance
- Remote-first work culture with team events and community building
- Phone stipend and wellness perks (Fitbit, fitness/mental health app access)
Disclaimer: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.
Solera Health provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solera Health complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.