Director of Marketing
US Marketing Director
Location: Ho-Ho-Kus, NJ (Mon - Thur in office)
Reports to: Co-Founder & CEO
About LOVE CORN
In life and in snacks, it’s all about finding love in the simple things!
LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.
Founded in 2016 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They’re a little bit life changing.
Role Overview
We’re looking for a US Marketing Director to lead LOVE CORN’s digital-first marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail - building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail.
You’ll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.
This role requires a hands-on digital leader - a strategist, storyteller, and performance optimizer rolled into one.
Key Responsibilities
Digital & Performance Marketing
- Own and scale LOVE CORN’s digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
- Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
- Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
- Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN’s consumer database and build loyalty.
- Partner with eCommerce partners to optimize Amazon/Instacart/TikTok Shop marketing and maximize conversion.
Retail & Shopper Marketing (Digital-Forward)
- Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).
- Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (digital + shopper).
- Track and optimize ROI across retail media and digital spend.
Data, Insights & Analytics
- Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth).
- Leverage consumer insights and category data to guide strategy, content, and campaign optimization.
- A/B test campaigns and creative to constantly improve outcomes.
Leadership & Collaboration
- Manage and mentor a small, high-performing team (community, content, design, & some agencies)
- Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns).
- Present digital & marketing updates to board and executive team.
Qualifications
- 8–12 years of digital marketing experience within food & beverage or CPG; startup/challenger brand experience preferred.
- Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs.
- Experience leading Amazon, Instacart, and retail media marketing.
- Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities.
- Ability to translate digital campaigns into retail results (velocity, distribution growth, incremental displays).
- Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making.
- Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.