Email Marketing Specialist II
About Payscale
Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. With decades of innovation in sourcing reputable data and developing AI-powered tools, Payscale delivers actionable insights that turn pay from a cost to a catalyst. Its suite of solutions — Payfactors, Marketpay, and Paycycle — empower 65% of the top companies in the U.S. and businesses like Panasonic, ZoomInfo, Chipotle, Quest Diagnostics, University of Washington, American Airlines, and TJX Companies.
Create confidence in your compensation. Payscale.
To learn more, visit www.payscale.com.
Job Summary
We’re looking for an Email Marketing Specialist with strong writing skills, a deep understanding of email performance and deliverability best practices, and experience managing both evergreen nurture programs and outbound-facing email plays. This role is perfect for someone who loves crafting persuasive copy, analyzing campaign performance, and shaping the strategy behind lifecycle programs. You will partner closely with Marketing Operations (MOPs) to handle technical build-outs, workflow creation, and reporting dashboards, while managing the end-to-end execution of email programs, including requests, assets, approvals, and timelines, through a structured workflow system in Asana.
Rather than building automated programs yourself, you will define the strategy, requirements, segmentation logic, and content—and collaborate with MOPs, Design, and the Content team to bring those programs to life. This role is highly data-driven and proactive; success requires curiosity, strong analytical thinking, and a habit of turning performance insights into new ideas and improvements.
What You'll Do
Email Copywriting & Content Development
Write compelling, concise, and conversion-focused email copy across the entire customer journey—from cold outbound messaging to nurture programs, onboarding, product education, re-engagement, and retention.
Develop high-performing subject lines, value props, and CTAs optimized for opens, clicks, replies, and conversions.
Tailor voice, tone, and messaging to specific audiences, lifecycle stages, and buyer personas.
Maintain an updated content library for evergreen and outbound sequences.
Collaborate with Product Marketing to align email copy with product positioning, key use cases, launches, competitive differentiation, and buyer pain points.
Collaborate closely with the Content team to align email copy with supporting assets (blogs, guides, webinars, case studies, product content) and ensure consistent messaging across channels.
Email Performance & Optimization
Own the performance of email campaigns by proactively analyzing open rates, click-through rates, reply rates (for outbound), conversion metrics, and engagement trends to surface insights and opportunities for improvement.
Build and manage a structured A/B testing agenda—testing messaging, subject lines, personalization, send times, and formatting.
Regularly bring data-backed insights, recommendations, and test ideas to Demand Gen Managers, providing clear updates on what’s working, what’s not, and what should change.
Work closely with MOPs to ensure dashboards and reports reflect accurate, actionable metrics.
Proactively partner with Marketing Operations to deep-dive into program, sequence, and lifecycle performance – identifying trends, diagnosing issues, and uncovering opportunities across channels and audiences.
Deliverability & Best Practices
Serve as the internal expert on email deliverability, sender reputation, authentication concepts, and inbox placement.
Monitor list hygiene, help enforce opt-in and compliance standards, and advise on segmentation practices that support high deliverability.
Partner with MOPs and RevOps on domain reputation, warm-up rhythms, monitoring tools, and risk mitigation when issues arise.
Stay up-to-date on industry changes—spam filtering updates, privacy changes, and new best practices.
Evergreen Nurture & Lifecycle Strategy
Define goals, messaging strategy, and content for evergreen lifecycle programs including welcome/onboarding, product education, upsell/cross-sell, churn prevention, and win-back.
Identify behavior-based triggers, qualification rules, segmentation logic, and recommended cadence for each journey.
Collaborate with Product Marketing and Customer Success to keep lifecycle content fresh and aligned with new features or priorities.
Partner closely with MOPs to translate requirements into automated workflows and ensure accurate logic, timing, and tracking.
Outbound & SDR Alignment
Develop email sequences and messaging frameworks for SDR outbound motions, including cold outreach, follow-ups, event sequences, and persona-based plays.
Enable SDRs with variants of email copy tailored to industry, persona, intent level, and funnel stage.
Partner with SDR & Demand Leadership to review reply rates, meeting set rates, and pipeline generated from outbound email.
Provide ongoing optimization, testing, and performance coaching for outbound messaging.
Provide continuous recommendations to refine tone, positioning, and sequencing for outbound programs.
Upload, manage, and maintain approved SDR email copy directly within Outreach (sales engagement tool), ensuring sequences are accurate, up to date, and aligned with campaign goals.
Workflow & Cross-Functional Execution
Manage and track email requests and campaign workstreams using Asana (workflow management system), ensuring clear intake, prioritization, deadlines, and approvals from start to finish.
Support Prospect and Customer Demand Generation Managers by translating campaign goals into clear email copy deliverables and execution plans.
Ensure smooth handoffs between Demand Gen, Content, and MOPs to keep email production moving efficiently.
What We're Looking For
2–5 years of professional experience in email marketing, lifecycle marketing, demand generation, or a related digital marketing function.
Strong writing skills and a demonstrated ability to craft persuasive, concise, high-performing email copy.
Good understanding of email performance metrics, optimization techniques, and A/B testing strategies.
Familiarity with deliverability principles, sender reputation, domain health, and compliance requirements.
Experience developing outbound emails or messaging for SDR teams is highly preferred.
Experience defining nurture or lifecycle program strategy—even if another team does the technical build.
Comfortable collaborating closely with, MOPs, RevOps, and other technical partners.
Demonstrated ability to independently analyze performance data, identify insights, and proactively recommend improvements.
Basic familiarity with ESPs or marketing automation platforms (HubSpot, Marketo, Braze, Salesforce Marketing Cloud, etc.), but not required to build workflows.
Experience working in Asana (or other project management tool) is strongly preferred.
Familiarity with sales engagement platforms such as Outreach or Salesloft for managing SDR content is a plus.
Success in This Role Looks Like
Strong email performance driven by excellent copy, thoughtful segmentation, and continuous testing.
Stable, high deliverability and a healthy sender reputation.
Evergreen lifecycle programs that effectively move prospects and customers through the funnel.
SDR sequences that produce strong reply rates and consistent pipeline contribution.
Smooth collaboration with Content, Creative, and MOPs, enabling high-quality execution without bottlenecks.
Efficient, well-managed program workflows that support Demand Gen and Sales without delays or rework.
Demand Gen teams regularly receive actionable insights, recommendations, and performance updates that lead to measurable improvements in email performance.
Location
Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.
In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.
If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:
High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.
Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.
When it matters (usually no more than a few times a year) we take the time to gather for in-person events.
Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.
Benefits and Perks
All around awesome culture where together we strive to live our 5 values:
Data informed decision making.
Customer first. Always.
Succeed together.
Relentless about results. Obsessed with excellence.
Lead the change. Shape the standard.
An open and inclusive environment where you’ll learn and grow through programs and resources like:
Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
And more!
Our more standard benefits
Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans
Additional supplemental health benefits offered to you and your family
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) options and company contributions each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Annual remote work stipend to be used on wellness or home office equipment
Equal Opportunity Employer:
We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you have a disability or impairment and need assistance with the application process, please email recruiting@payscale.com for support.
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