Field and Events Marketing Manager

Role: Field and Events Marketing Manager

Reports to: Head of Integrated Marketing

As our Field and Events Marketing Manager, you’ll own the execution of Informed K12’s field and event marketing program — conferences, field events, and webinars — as part of our integrated campaigns. You’ll partner closely with the Head of Integrated Marketing, Demand Generation, and Sales to create high-performing event experiences that generate pipeline, deepen relationships, and reinforce our positioning in the market.

This role requires a detail-oriented marketer who can balance execution and strategy, bringing strong project management and field enablement skills (pre-event prospecting kits, on-site talk tracks, and post-event follow-up plays).Understanding Informed K12’s personas and audiences and what types of events resonate at what part of the funnel will be essential.
This role works closely with teams across the company, including Customer Success, Account Executives, and SDRs.

What You'll Do:

Event Planning & Execution

• Partner with Product Marketing and Integrated Marketing to design 15-20 field events and ~10 webinars annually. Align event and webinar themes, abstracts, content, and speakers/audience to marketing funnel goals.
• Own field event and webinar production and operational excellence end-to-end
• Manage event budgets, tracking spend against plan
• Manage event tech stack including registration platforms, webinar tools, and CRM integration to ensure clean lead capture and follow-up
• Coordinate speaker and customer participation for webinars and in-person events, managing prep calls, talking points, and logistics
• Partner with Customer Success to identify customer speakers, champions, and user groups to support retention, expansion, and references.
• Develop post-event follow-up strategy in partnership with SDRs and demand gen, ensuring timely outreach and accurate pipeline attribution

Conference Strategy

• Develop and manage Informed K12’s annual conference portfolio, evaluating events and selecting strategic sponsorships
• Negotiate sponsorship packages, speaking opportunities, and booth placements to maximize ROI and brand visibility
• Plan and execute conference activations, from booth experiences to hosted customer receptions
• Support sales with up-to-date collateral, swag, and signage to reflect Informed K12’s brand and positioning
• Coordinate pre-conference outreach campaigns and post-event nurture programs

Campaign Collaboration & Enablement

• Work closely with marketing peers on all parts of the event campaigns, ensuring landing pages, email, paid digital, and other components are accurate, on-message, aligned with customer voice, and on-time
• Provide event requirements and content inputs (agenda, speakers, abstracts, key takeaways, CTA) in support of the creation of landing pages, emails, and other field and event materials

Sales Partnership & Enablement

• Work directly with sales leadership to align field marketing strategy with revenue goals and territory priorities
• Enable sales teams with pre-event prospecting strategies, on-site talking points, and post-event follow-up plans

AI-Enabled Event Operations

• Use AI tools to accelerate agenda drafts, speaker prep, run-of-show creation, and post-event recap content
• Build lightweight automations (workflows/agents) to reduce manual work across registration QA, reminder sequences, checklist management, and post-event follow-up routing
• Create repeatable templates and prompts that scale event production and improve consistency

Performance & Analytics

• Track spend and ROI across all field marketing activities; constantly be optimizing future programming and budget allocation
• Measure and report on field marketing impact, including:
  • Event-sourced pipeline
  • Event-influenced pipeline
  • Cost per engaged account / cost per meeting
  • Meeting-to-opportunity conversion for field events
    Attendance rate and target-account attendance
  • Post-event SLA adherence (Sales/SDR follow-up within X days)

What We're Looking For:

• 4+ years of B2B field marketing experience, with strong background in both conference sponsorships and field event execution
• Proven track record managing conference portfolios and delivering measurable pipeline impact
• Experience in SaaS or marketing technology preferred, with understanding of complex enterprise sales cycles
• Ability to evaluate conference opportunities and make strategic investment decisions
• Exceptional project management skills with ability to manage 10+ concurrent events and sponsorships
• Detail-oriented with proven ability to execute flawless experiences
• Excellent cross-functional collaboration skills, particularly with sales and customer success teams
• Strong presentation and communication skills for executive-level stakeholders and conference speaking opportunities
• Knowledgeable about marketing strategies to drive registration and attendance from prospects and clients
• Demonstrated experience creating event messaging for multiple channels and uses (email, paid digital, social, decks, etc.)
• Ability to represent Informed K12 professionally at industry events and customer meetings
• Comfortable with 10-20% travel to support events on-site

Compensation: $125k- On Target Earnings + Stock Options