Growth lead US
lemlist is a sales engagement platform giving sales teams a real competitive edge.
Bootstrapped from day one, we’ve grown from $0 to $40M ARR in six years without raising a dollar. Today, we’re a profitable B2B SaaS company valued at $150M, trusted by 40,000+ sales teams worldwide.
Here’s the reality:
We already generate a third of our revenue from the US.
But we’re not fully in control of it.
Growth mostly comes from:
Word of mouth
Self-serve signups
Scattered sales-led deals
It’s happening.
But it’s not engineered.
Not predictable.
Not scaled.
2026 is the year we scale our US sales-led motion and make serious noise around it.
An operator role to scale pipeline in the US
We’re hiring a highly entrepreneurial GTM operator to help us generate qualified pipeline in the US B2B tech ecosystem.
Your mission: turn awareness into SQLs. Turn presence into revenue.
You’ll work directly with:
Our CEO
Our CMO & VP of Growth
The US Sales team
You’ll have autonomy.
You’ll have budget.
You’ll be measured on pipeline and revenue.
A portion of your compensation will be performance-based and tied directly to pipeline generated.
Important: You must be based in San Francisco or New York (or within easy travel distance). Success in this role depends on building real relationships, attending key events, and creating content directly within the US startup ecosystem.
Core Objective
The US tech market runs on trust, ecosystems, and founder networks.
Paid acquisition alone won’t win.
We must:
Be visible where early-stage B2B tech founders and GTM teams already operate.
The focus:
Fast-growing B2B startups
10–100 employees
Seed to Series B
2–10 sales/GTM reps
Strong presence in San Francisco (build) and New York City (scale)
What Winning the US Means (2026 Scoreboard)
33%+ of new ARR from the US
+$1M new ARR from US Inside Sales
10 high-profile US startup logos (3+ seats)
+30% US branded search
15%+ of pipeline generated through structured outbound motion
What You’ll Do
1. Start with partnerships (Primary Lever)
Pipeline starts with access.
You’ll identify and secure partnerships with:
Accelerators
Founder communities
Startup ecosystems
Early-stage GTM tools
VC-backed networks
Targets may include ecosystems like:
Y Combinator
a16z Speedrun
Sequoia ARC
Founders Inc
The Residency
Your role is to:
Leverage warm intros
Prove traction with startups already using lemlist
Design value-based collaborations (credits, workshops, GTM breakdowns)
Turn partnerships into repeatable lead sources
2. Events as a pipeline engine
Events are not for brand vanity.
They are pipeline tools.
You’ll design a consistent rhythm in SF or NYC:
Public Events (50–100 people), private executive dinners
Examples:
“GTM in the Age of AI”
“Outbound for Seed–Series B Startups”
“From First AE to Predictable Pipeline”
Curated mix of:
Clients
Warm leads
Strategic targets
Objective:
→ Identify and qualify high-fit startups.
→ Accelerate high-intent conversations.
You may build partnerships with local venues or operator communities (e.g. founder houses, operator groups) to execute consistently.
Cadence matters as much as quality.
3. Content that supports sales
You’ll partner with our HQ-based Content team to turn US insights and campaigns, especially outbound, into high-performing, full-funnel content that directly drives pipeline.
Publish tactical, high-signal content targeting early-stage startups.
Support US Sales with case studies and proof.
Example content angles:
“How Seed-stage startups should think about outbound”
“Why most US cold calling playbooks are broken”
“How we use lemlist to break into US logos”
Behind-the-scenes founder/GTM content in SF & NYC.
etc
4. Run ruthless experiments
Examples you may test:
Trigger-based outbound to newly funded startups
Micro OOH campaigns in SF or NYC
President’s Club partnerships
Targeted sponsorships on niche GTM podcasts
Community-specific takeovers
Everything connects back to:
Does it create qualified pipeline?
5. Optimize lemlist.com for the US wedge
Our website must reflect our positioning.
You will:
Adapt the hero, proof, and narrative to speak directly to Seed–Series B GTM teams.
Curate startup-only social proof (logos, case studies, testimonials).
Align the site with US terminology (GTM, Growth, etc.).
Continuously A/B test messaging and conversion paths.
Tighten demo flows to support US sales velocity.
Your First 12 Months
Months 1–3: Map & launch
Deep dive into US data
Map top ecosystems in SF & NYC
Secure first strategic partnerships
Launch first event
Ship startup-focused homepage iteration
Months 3–6: Build repeatability
Establish monthly cadence (events, partnerships or else)
Secure our fist outbound wins
Support US Sales with case studies & assets
Generate visible qualified pipeline
Months 6–12: Scale
Double down on highest ROI channels
Turn partnerships into systematic pipeline
Support US Sales velocity
Tie every lever to revenue impact
Who You Are
4+ years in B2B SaaS GTM / Growth / Ecosystem roles
Experience with US startup ecosystems (SF and/or NYC strongly preferred)
Strong understanding of the SalesTech ecosystem and deep knowledge of modern sales/GTM tool stacks.
Comfortable working directly with founders and sales leaders
Strong operator & builder mindset: you ship fast
Fluent in English and fully at ease navigating US startup and GTM culture, whether or not you’re American.
Bonus:
Existing relationships with accelerators or VC communities
Why This Role Matters
We already have traction in the US.
Now we want control.
Instead of scattered wins, we want a structured, repeatable, sales-led US engine.
If you want to build that from scratch,with autonomy, budget, and real revenue expectations, this role is for you.
Recruitment Process
30 min qualification interview with our VP Growth or CMO
b-case and 30 min restitution with our VP Growth or CMO
30 min interview with our HQ Growth Manager and Sales Content Strategist
30 min with our CEO & ref checks