Growth Marketing Lead (HubSpot and AI)
Who We Are and Why Join Us
At OnMed our purpose is simple but powerful...to improve the quality of life and sense of well-being in our communities by bringing access to healthcare to everyone, everywhere. Our path to everywhere has already begun, with our innovative OnMed CareStation™, a small but mighty, Clinic-in-a-Box, bringing #healthcareaccess anywhere with an outlet to plug it in. Poised to become a key component in America’s public health infrastructure, the CareStation is the only tech-enabled, human-led, hybrid care solution that combines the comprehensive experience, trust and outcomes of a clinic, with the rapid scalability of virtual care.
At OnMed, every role, every day, is directly impacting the communities we serve. You’ll join a high-performing purpose-driven team, innovating to break down the barriers that keep people from the care they need.
This is not just a job...it's a movement to bring access to healthcare where and when people need it most. It’s healthcare that shows up.
Who You Are
You are a results-driven growth marketer who thrives across strategy, execution, analytics, and AI-powered performance optimization. You excel at building scalable growth systems, aligning marketing and sales, and driving revenue through predictable, measurable pipelines.
You are a HubSpot expert and AI-forward marketer, excited to design the next generation of automated, intelligent growth infrastructure. You think big, act fast, experiment constantly, and own end-to-end outcomes. You are continuously improving performance through AI, marketing automation, and experimentation.
Role’s Responsibilities
Growth Strategy & Performance
- Own marketing-sourced pipeline and revenue performance
- Build and optimize B2B and B2B2C growth engines across digital, outbound, lifecycle, and partner channels
- Improve conversion rates, CAC efficiency, funnel velocity, and LTV
HubSpot Leadership (Marketing Ops & Automation)
- Serve as OnMed’s HubSpot owner and subject-matter expert
- Build workflows, attribution models, scoring systems, lifecycle automation, and dashboards
- Coordinate and collaborate on content creation and campaign execution with the extended marketing team including forms, landing pages, email, social media and blog
- Maintain a clean, scalable RevOps infrastructure used by marketing, sales, and partnerships
AI-Driven Growth
- Lead strategy for AI adoption across marketing and RevOps
- Use AI for forecasting, funnel diagnostics, content optimization, testing, and personalization
- Implement repeatable, scalable AI-driven processes that accelerate growth
- Provide proactive recommendations for tools and optimizations
Demand Generation & Campaigns
- Design high-impact lead gen campaigns with internal teams (content, paid media, partnerships, events)
- Build and manage quarterly paid media plans
- Drive predictable, revenue-generating pipeline
Website & SEO
- Own website performance and conversion optimization
- Lead SEO/GEO strategy with external partners
- Continuously improve site content and experience using CRM + analytics insights
Sales Alignment & Enablement
- Partner closely with Sales on lead flow, SLAs, velocity, and pipeline quality
- Develop enablement assets and playbooks (via Seismic)
- Support field marketing, ambassador programs, client marketing needs, and swag
Analytics & Experimentation
- Build real-time growth dashboards and AI-enhanced insights
- Run A/B tests across messaging, channels, and funnel stages
- Translate performance data into action and revenue impact
Knowledge, Skills & Abilities
- Strong ability to lead projects independently, make proactive recommendations, and solve problems
- Expertise applying AI to growth analytics, forecasting, experimentation, personalization, and workflow automation
- Ability to design and scale automated growth systems that support testing, performance measurement, and continuous optimization
- Deep hands-on mastery of HubSpot, including automation, attribution modeling, workflows, lifecycle management, and reporting
- Proven success developing data-driven growth strategies that increase lead generation, pipeline creation, and revenue
- Advanced experience optimizing full-funnel, multi-channel customer journeys (landing pages, nurture flows, Google Ads, paid social, retargeting)
- Strong analytical skills across revenue performance, conversion optimization, and growth insights
Requirements
Education & Experience
- 7+ years in growth marketing, demand generation, RevOps, or revenue marketing
- Demonstrated experience leveraging AI and automation to drive growth performance and personalization
- Track record of building scalable marketing systems that accelerate pipeline and improve efficiency
- Strong foundation in multi-channel lifecycle marketing and full-funnel optimization
- Nice to Have:
- Experience in B2B and/or healthcare, health tech, or technology sectors
- Familiarity with Seismic (sales enablement)
- Experience using Monday.com
- HubSpot certified
Benefits
OnMed provides a competitive salary and benefits package, including unlimited PTO and paid holidays. The base salary range for this role is up to $150,000 commensurate with the candidate's experience.
OnMed is a proud equal opportunity employer. All qualified applicants will be considered without regard to race, color, creed, religion, gender, sexual orientation, national origin, genetic information, disability, age, marital status, veteran status, or any other category protected by law.
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