Growth Specialist
Thrive with B.TECH on a Journey that defines the essence of your professional evolution through Stability and Security, Continuous Development and Growth, a well-established Prominent Organization, and a Culture of Innovation and Creativity.
Join us on this exciting journey of growth and innovation!
About the job:
We are looking for a data-loving "Growth Specialist " to support and scale our growth initiatives across paid acquisition, on-site performance, and customer retention. The role will focus on monitoring active advertising campaigns, optimizing on-site activities, and driving customer retention through effective segmentation and performance analysis.
In this role, you will:
Paid Acquisition & Ad Monitoring
- Monitor the performance of active digital advertising campaigns across all channels
- Coordinate with internal teams or external agencies to ensure ads are aligned with business goals
- Flag underperforming campaigns and recommend corrective actions
On-Site Performance Management
- Manage and evaluate the performance of on-site activities (banners, promotions, placements, landing pages, etc.)
- Analyze user behavior on-site to identify drop-offs and conversion opportunities
- Work closely with product, category, and marketing teams to improve on-site conversion and engagement
Customer Retention & Segmentation
- Build, maintain, and optimize customer segments based on behavior, lifecycle stage, and performance
- Monitor retention, repeat purchase, and churn metrics across customer cohorts
- Support the execution and analysis of retention initiatives
- Provide actionable insights to improve customer lifetime value (LTV)
If you're ready to take your career to the next level and contribute to the success of a thriving organization, B.TECH is the place for you.
Requirements
- A Bachelor’s degree in Business Administration, Marketing, or a related field.
- At least 1+ years of experience in a growth or marketing role, preferably in e-commerce or marketplace businesses.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with a collaborative mindset.
- Familiarity with A/B testing frameworks and experimentation
Benefits
Discover the benefits of joining B.TECH: More than just a job
- Comprehensive health and life insurance
- Professional development and training opportunities for advancement and career growth
- Employee discounts and wellness programs
- High performance and rewarding culture