GTM Manager
Traba is building a world where the global supply chain operates at peak efficiency. We are a technology company that enhances the productivity and potential of the industrial supply chain by connecting businesses with reliable workers. We leverage location monitoring, predictive algorithms, machine learning, AI, computer vision, and other advanced technologies to drive an unparalleled customer experience. Our mission is to empower both businesses and workers to reach their full productivity and potential. We’re proud to be backed by some of the world’s best investors, including Founders Fund, Khosla Ventures, and General Catalyst.
As a Go-to-Market (GTM) Manager, you are the driving force behind Traba - you will fuel the growth of Traba by attacking growth within existing markets and by launching new markets to increase our market reach and ensure the success of our current and future clients. You will work cross-functionally with operations, product, and engineering in this role, where you will be responsible for wearing multiple hats and working closely with our customers and workers to achieve our objectives. You will learn and experience what it's like to be on the ground floor of building and expanding a startup.
Key Responsibilities:
Market Ownership
Own go-to-market performance for a defined market, region, or customer segment, including launching new markets and scaling existing ones.
Act as the day-to-day owner of your markets, accountable for pipeline health, customer expansion, and overall market performance.
Customer Partnership
Position Traba’s value clearly to operators, earning trust through strong discovery, clear articulation of value, and consistent execution.
Serve as the primary point of contact for customers in your territory, ensuring high-quality onboarding, retention, and expansion.
Identify upsell and cross-sell opportunities within existing accounts by gaining a deep understanding of customer operations.
Operational Leadership
Support new market launches by helping stand up labor supply, ensuring worker readiness, and staying closely involved during early customer onboarding.
Maintain a high bar for operational performance by identifying bottlenecks early and working with internal teams to keep markets running smoothly as volume scales.
Cross-Functional Impact
Use market data, customer behavior, and competitive insight to prioritize opportunities, guide GTM strategy, and drive informed decision-making.
Translate frontline learnings into actionable recommendations for product, operations, and engineering teams.
Build deep expertise in light industrial operations (distribution, fulfillment, manufacturing, and logistics) and develop a strong understanding of the global supply chain.
Qualifications and Skills:
Bachelor's degree in business, finance, engineering, or a related field (or equivalent work experience).
3-7 years of experience in consulting, investment banking, corporate strategy, working at a startup, business development, or related roles
Willingness to roll up your sleeves and do whatever it takes with a “no task too small” mentality
Analytical mindset with the ability to interpret data, derive insights and make data-driven decisions.
Self-motivated with the ability to work independently and as part of a team in a fast-paced startup environment.
Excellent communication and interpersonal skills to effectively engage with customers, workers, and internal stakeholders.
Benefits
📈 Start-up equity
💰 Competitive Salary
🩺 100% Paid health, dental & vision coverage
🍽️ Dinner Provided via DoorDash, free DashPass & stocked kitchen for NY employees
🚍 Commuter benefit
🏋🏽 Gympass Benefit
✚✚ Additional: One Medical Membership, Gympass, HSA via Optum, Talkspace, HealthAdvocate, Teledoc Health
Salary Range Details
$120k + $20-90k+ annual performance bonus
The total cash compensation for this position typically ranges from $140,000 to $210,000, combining base salary and performance-based bonus, and reflecting our market analysis and other relevant considerations. We also offer a highly competitive equity package designed to ensure you share meaningfully in the long-term success and upside of the business.
The position is based onsite in New York City, five days per week, giving you the opportunity to collaborate closely with a high-performing team in a fast-paced, energetic environment. Being in person supports real-time decision-making, stronger teamwork, and the kind of creative problem-solving that drives meaningful impact.
Equal Opportunity Employer
Traba is dedicated to promoting Equal Opportunity employment practices. We evaluate all applicants without discrimination based on race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other characteristics that are legally protected by local, state, or federal regulations. We encourage applicants from a variety of backgrounds, experiences, and skill sets.
Our Values
Dream Big - We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don’t sacrifice long-term value for short-term results.
Olympian’s Work Ethic - Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.
Growth Mindset - We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.
Customer Obsession - We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve this massive and overlooked industries’ problems
What is light industrial labor?
Light industrial flexible staffing is a $50B labor market that encompasses entry-level jobs in warehouses & distribution centers. These workers pack boxes, load trucks, and manage warehouse operations to keep supply chains running at peak efficiency.