Head Of Digital Marketing (pregnancy leave)
READY TO LEAD OUR DIGITAL REVOLUTION?
We're looking for an experienced Head of Digital Marketing who's ready to take LOAVIES to the next level! If you live and breathe data, get excited about personalization, and know how to turn insights into insane growth – keep reading!
Please note: This position is a maternity leave replacement from 1 May 2026 until at least the end of November 2026, with the possibility of extension.
ABOUT LOAVIES
LOAVIES is driven by its purpose: to inspire young fashion-minded people to be awesome, proud and confident. We create on-trend, affordable fashion and are working on expanding our presence internationally. As a social media-minded online fashion brand, we already have a strong presence in the Netherlands, Belgium and France and with over one million highly active customers, we are ready to take over the world!
LOAVIES was founded in 2012 and with our weekly new drops we are able to stay on-trend and relevant to our customers. We work together with a passionate team of 100+ professionals to design and market our collections. Our customers tell us that they love us and by expanding we want to make sure that even more young fashion-minded customers can enjoy our brand and feel awesome, confident and proud.
WHAT YOU'LL DO
As our Head of Digital Marketing, you'll be the mastermind behind our digital strategy. You'll lead a team of digital experts (content, CRM, and Performance Marketing) and create a strategic plan that maximizes growth through powerful customer profiles and data-driven personalization. Your mission? To deliver a 360° customer view and the most inspiring customer experience across all touchpoints!
This isn't just a strategic role, you'll be hands-on and operational, working side-by-side with your team to execute campaigns, optimize performance, and bring ideas to life. We need a leader who can both think big and dive into the details.
Your main responsibilities:
Lead, inspire and develop our digital marketing team. Setting objectives, conducting performance reviews, and helping everyone level up their game
Develop and implement a cohesive digital marketing strategy to drive conversion, increase brand awareness, and deliver the most data-driven and inspiring customer experience
Keep stakeholders informed with the latest developments and provide strategic advice for optimizing webshop performance
Manage and oversee all digital marketing channels and budget allocation: Performance (SEA, Social, SEO), content and CRM
Manage relationships with agencies & freelancers, including contracts, payments, and invoices
Stay ahead of emerging technologies and provide thought leadership for adoption where appropriate