Senior Performance Marketing Specialist
Do you want to inspire the young fashion-minded to be awesome, proud and confident? Are you a true King or Queen in performance marketing, obsessed with data and optimization, and love to drive results that matter? Then you are exactly who we're looking for!
About us
LOAVIES is driven by its purpose; to inspire the young fashion-minded to be awesome, proud and confident. We do this by our fast and flexible way of working, we are setting the trend with weekly new drops to inspire the young fashion-minded and we are working hard on expanding our presence internationally. As a social media-minded online fashion brand, we already have a strong presence in the Netherlands, Belgium and France and with over one million highly active customers, we are ready to take over the world!
LOAVIES was founded 13 years ago and with our weekly new drops we are able to stay on-trend and relevant to our customers. We work together with a passionate team of 65+ professionals to design and market our collections. Our customers tell us that they love us and by expanding we want to make sure that even more young fashion-minded can enjoy our brand and feel awesome, confident and proud.
About the role
As our Senior Performance Marketing Specialist, you'll be responsible for all paid results coming from our paid marketing channels (Meta, Google, TikTok, Pinterest, Snapchat). You'll be in charge of the performance marketing strategy, optimization and alignment with business objectives. As a result of this you know how, where and when to spend the performance marketing budget to achieve the best results for LOAVIES. Within your role you also keep an eye on overall webshop performance and results of non-paid marketing channels. You report to our Head of Digital.
In this role, you will be responsible for:
Developing and executing innovative performance marketing strategies to meet and exceed company objectives;
Managing and optimizing digital advertising campaigns across all paid platforms (Meta, Tiktok, Google, Snapchat, Pinterest), ensuring visibility and effectiveness. You are ultimately responsible;
Allocating the performance budget over diverse channels (in agreement with the Head of Digital);
Aligning activities and maintaining close communication with our advertising agency to ensure optimal campaign performance;
Keeping stakeholders informed of the latest developments and providing strategic advice for optimizing webshop performance and achieving targets;
Monitoring and reporting on key performance metrics (ROAS, CTR, turnover, traffic, conversion rate and AOV), providing regular updates to the Management Team;
Conducting thorough analysis of campaign performance and leveraging data-driven insights to make informed decisions and optimizations;
Staying updated on industry trends, best practices, and emerging technologies to drive continuous improvement and innovation;
Collaborating cross-functionally with other teams such as planning & analysis, content, CRM and social to align marketing efforts with overall business goals;
About you
You are excited about bringing your experience to LOAVIES and drive the best possible results. These are the skills and experience we hope you bring:
Strong analytical mindset with the ability to translate data into actionable insights and strategies;
Extensive experience with paid advertising platforms (Meta, Google Ads, TikTok, Pinterest, Snapchat). The main focus of this role is on social advertising, experience with Google Ads is a plus but not required;
Commercial insight and a goal-oriented approach to achieving targets;
Proactive, adaptable and comfortable with ambiguity in a fast-paced environment;
Strategic thinking combined with hands-on execution skills;
Experience with analytics tools (GA4, Bloomreach, Excel) and feed management (Channable);
Experience with social advertising tooling to create, manage, automate and optimize social advertising campaigns (Smartly)
You enjoy the fast pace of a growing company and love fashion & e-commerce.
What do we offer?
An awesome HQ in Zwolle, surrounded by cool and talented young colleagues;
Discount on all of our styles, oh yes!
The opportunity to join our bootcamp three times a week for free;
A fully catered healthy lunch every day;
Day off on your birthday;
Daily cuddles with Guusje, Billie and Luna, our office dogs.
38 hours p/w
Interested?
Ready to fire up your creative career at LOAVIES and be part of our adventure? Get creative and inspire us! It’s up to you how to make a great first impression. Resume, letter, video…what works best for you!
Questions? You can text or call us at: 0615650197