AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.
Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 70 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.
About the Role
As Head of Marketing at AppNation, you will architect the company-wide marketing strategy and drive growth across our portfolio of AI-powered mobile apps and Legacy apps. You will partner directly with the CEO, translating high-level business goals into actionable marketing priorities and building the strategic infrastructure for sustainable, scalable growth.
You will lead and empower studio marketing teams (Junior to Senior levels), defining standards of excellence and ensuring execution aligns with rigorous performance outcomes. This role is highly strategic, deeply analytical, and focused on maximizing business impact.
What You’ll Do
Scale & Budget Management: Manage and optimize multi-million dollar monthly marketing budgets across global channels (Google, Meta, TikTok)Campaign Execution: Plan and execute aggressive user acquisition strategies to maximize ROI and scale.Data Analysis: Lead in-depth analysis of LTV, CAC, and retention metrics (Cohorts) to steer large-scale budget decisions and forecast growth.Creative Strategy: Define the creative marketing strategy; guide the testing process and analyze data to drive iteration on high-converting concepts.Attribution & Tracking: Ensure accurate tracking and attribution setup using Adjust/AppsFlyer.Market Analysis: Drive market analysis initiatives, monitoring competitors, trends and market intelligence tools to identify new growth vectors.
What We Look For
Proven Budget Scale: Minimum 5+ years of experience in performance marketing with a track record of personally managing monthly ad spends of $500K+.Channel Mastery: Deep, strategic, and hands-on expertise in scaling complex campaigns on Google Ads, Meta and TikTok.Analytical Proficiency: Mastery of LTV, CAC, and Cohort Analysis. Ability to interpret complex data to make profitable decisions.Technical Stack: Hands-on experience with MMPs (Adjust, AppsFlyer) and a strong understanding of mobile attribution.Store & Web Analytics: Expertise in leveraging Google Play Console, App Store Connect and Web Analytics to identify organic and paid synergies. Creative Marketing: Strong background in creative strategy; experience in guiding design teams to produce high-performing ad creatives.Growth Mindset: Demonstrated success in applying growth techniques to scale products globally.Language: Fluent in English.
What We Offer
Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success.Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress.Unmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.
The Recruitment Process
We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team:
Application Review: We’ll carefully assess your CV and experience.
First Interview: A 30-minute online interview with our Hiring Manager to discuss your background, goals, and alignment with our mission.
Case Study: A practical assignment to demonstrate your expertise and problem-solving skills.
Technical Interview: A deep dive with our team lead, focusing on technical topics and assessing your knowledge.
Communication Interview: Meet with the CTO, COO, and People & Culture team to discuss your vision, aspirations, and how we can grow together.
CEO Interview: A one-on-one conversation with our CEO to discuss alignment on vision, culture, and long-term goals.
Final Decision: We’ll get back to you within a few days with our decision.
Before You Apply
At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning.
We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply.
