Head of Marketing
About Obvio AI
Each year, more than 7,500 pedestrians are killed by drivers in the U.S.—a number that has increased by 70% over the past decade. Despite growing awareness, most cities still struggle to curb dangerous driving. “Vision Zero” efforts across the country are falling short.
Obvio AI exists to change that.
We deploy solar-powered, AI-assisted cameras to enforce traffic laws where pedestrians are most vulnerable—automating enforcement in ways that police departments or traditional systems cannot. Our approach has already led to a dramatic reduction in reckless driving and improved safety for pedestrians, drivers, and law enforcement alike.
Founded by the team behind Motive’s AI dashcam, Obvio is backed by Bain Capital Ventures and Khosla Ventures. We recently raised a $22M Series A and are working with some of the most forward-thinking cities in the country. With meaningful revenue, a massive market, and strong policy momentum, we’re building the intelligence layer for safer streets globally.
The Opportunity
Obvio is building a new category in traffic safety. We work at the intersection of technology, public trust, community partnership, and policy and we believe safer streets come from better feedback loops, not just enforcement.
This role is for a foundational marketing leader who can turn story, data, and community impact into momentum across new markets. You will help shape how Obvio is understood by municipalities, residents, policymakers, and partners, and ensure that our narrative compounds rather than resets every time we enter a new place.
This is not a narrow role. It is a GTM + narrative role for someone who wants to build the marketing foundation of a category-defining company.
What You’ll Do
1. Build Narrative & Credibility in New Markets
Partner closely with our Government Relations and comms partners to shape a clear, credible story as we enter new states and municipalities
Translate pilot results, safety data, and community outcomes into compelling narratives (op-eds, press angles, blog posts, social content)
Support founder visibility through thought leadership, interviews, and public-facing storytelling
Help create the sense of a movement, not just a product
2. Arm Sales & GTM Teams With Proof
Work directly with the co-founders to create high-quality sales and GTM assets including decks, one-pagers, case studies, testimonials, and conference materials
Turn real customer conversations, pilot results, and community feedback into sharp, reusable artifacts
Ensure our outbound and field teams are equipped with narrative, not just facts
3. Support GTM Experiments & Market Learning
Collaborate with founders on GTM experiments such as field activations, local social and community platforms (e.g., Nextdoor, Facebook), polling, and early demand signals
Help define hypotheses, success metrics, and learnings rather than just executing tactics
Contribute creative thinking to how we show up in new markets in ways that feel credible, human, and community-aligned
4. Deepen Trust With Existing Communities
Create collateral that helps strengthen relationships with municipalities and residents post-launch
Develop testimonials, flyers, surveys, and community-facing materials that reinforce trust and shared responsibility
Ensure communities feel like partners in safety, not targets of enforcement
5. Uplevel the Obvio Brand
Own the evolution of Obvio’s brand across website, social, press, and events
Maintain consistency and quality across all external touchpoints
Help position Obvio and its founders as thoughtful, credible leaders in traffic safety and public-interest technology
Who You Are
You are likely someone who:
Has 7+ years of experience in marketing, communications, or GTM roles, ideally in early-stage or category-creating companies
Is equally comfortable thinking strategically and executing hands-on
Writes exceptionally well and understands how narrative shapes trust
Has strong judgment and taste and knows when not to ship something
Enjoys working closely with founders and operating with ambiguity
Thinks in flywheels, not funnels
Cares about public impact, civic systems, or mission-driven work
You do not need to have experience in traffic safety, government, or policy. You do need to be excited by the challenge of building credibility in sensitive, real-world contexts.
What This Role Is (and Isn’t)
This role is:
Foundational and high-leverage
Narrative-driven and proof-oriented
Cross-functional across sales, GR, and community
This role is not:
A pure demand-gen or growth-hacking role
A junior execution role with narrow scope
A “set it and forget it” marketing function
Why This Role Matters
If we do this well, Obvio won’t have to re-introduce itself every time we enter a new market. The story will already be there. The proof will already be trusted. The momentum will compound.
You will help build that foundation.
Why Obvio
Your work will help save lives and improve road safety
Series A of $22M led by Bain Capital
Fast-moving startup environment with meaningful ownership
Competitive compensation and early-stage equity
Obvio is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Obvio considers qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Obvio is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.