Head of Marketing UK & NWE
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
As part of our continuous growth and expansion, we are seeking a Head of Marketing UK & NWE to join our team in Maidenhead.
What’s in it for you?
This is a high-impact role where you will lead the marketing strategy for our brands across the UK and Northern Western Europe. You will have the opportunity to shape our brand positioning, drive innovation, and ensure successful product launches. As the Head of Marketing, you will directly influence the growth and market presence of Karo Healthcare, collaborating with cross-functional teams to achieve our ambitious objectives.
What you’ll be doing
- Lead the development and execution of marketing strategies that align with the overall business goals and brand ambitions.
- Drive brand awareness and engagement through innovative marketing campaigns, leveraging both digital and traditional channels.
- Oversee product launches and ensure that all marketing materials and communications meet the highest standards of quality.
- Work closely with the sales team to develop sales enablement tools and training to support brand initiatives.
- Conduct market research and analysis to understand consumer trends, competitive landscape, and market opportunities.
- Manage the marketing budget, optimizing spend to ensure maximum return on investment.
- Lead and mentor a high-performing marketing team, fostering a culture of creativity and collaboration.
- Collaborate with global marketing teams to ensure consistency in brand messaging and adherence to corporate marketing guidelines.
Requirements
- Proven experience in a senior marketing role within the consumer health, FMCG, or related industry, with at least 10 years of experience.
- Strong track record of developing and implementing successful marketing strategies that drive brand growth and market share.
- Excellent understanding of brand management, digital marketing, and marketing communications.
- Experience in managing product launches and knowledge of the entire product lifecycle.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Exceptional leadership skills with experience in managing and developing high-performing teams.
- Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels.
- Ability to thrive in a fast-paced, dynamic environment and handle multiple projects simultaneously.
- Knowledge of the UK and NWE consumer healthcare market is highly desirable.
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.