Head of Trade & Shopper Marketing
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.
Join us at Karo Healthcare on our exciting journey. We're currently looking for a Head of Trade & Shopper Marketing for our office in Warsaw.
What’s in it for you?
- Build Trade & Shopper Marketing in Eastern Europe almost from scratch – and shape how we win in pharmacy and retail.
- Lead and develop your own team, supporting a 30+ Field Sales Force and acting as the key connector between Sales and Brand Marketing.
- Own the regional trade marketing budget and drive real commercial impact across multiple markets.
- Join a fast-growing, international company with strong Nordic roots, clear blueprints from other regions (DACH), and significant career growth potential.
What you’ll be doing
- Define and own the Trade & Shopper Marketing strategy across pharmacy and retail channels in Eastern Europe
- Act as the strategic and operational bridge between Brand Marketing, Sales and a 30+ Field Sales Force team
- Build and shape the Trade Marketing organization in Eastern Europe, including leading and developing direct reports and future hires
- Translate global and regional brand strategies into clear trade priorities, activation frameworks and execution standards
- Leverage existing best-practice blueprints and reporting frameworks from DACH, while adapting them to the Polish and Eastern European markets
- Own the regional trade marketing budget, steering pricing, promotion mechanics, category initiatives and investment decisions to maximize ROI and GP
- Drive category management excellence, data-driven decision-making and strong customer-facing activation plans
- Oversee high-impact shopper activations, POS visibility, retail media initiatives and pharmacy recommendation programs
- Support key commercial negotiations and joint business planning with major customers
- Ensure consistent performance tracking, post-evaluation and continuous improvement across markets and channels
Requirements
- Bachelor’s or Master’s degree in Marketing, Business or related field
- Strong experience in Trade Marketing, Shopper Marketing, Category Management, Key Account Management or Channel Marketing within FMCG or other fast-moving, commercially driven environments (FMCG experience highly preferred)
- Solid understanding of the Polish retail and/or pharmacy market
- Strong commercial acumen, including pricing, promotions, GP management and trade budget ownership
- Experience working cross-functionally with Sales, Marketing and Field Force teams
- Proven ability to translate data and insights into clear commercial actions
- Leadership potential – this role is ideal for a senior Trade/Category/Key Account professional ready to step into a broader leadership position
- Fluent Polish and English; international mindset and flexibility to collaborate across markets (including DACH and other regions)
- Hands-on, entrepreneurial mindset with the ability to operate effectively in a growth and transformation phase
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.