Head of Performance Marketing (Remote)
About the Company
Our client is disrupting the self-storage and moving industry in London through their innovative tech-first approach. As a rapidly scaling startup, they're digitalising what has traditionally been a fragmented, offline experience. Their platform allows customers to seamlessly book self-storage solutions, moving services, packing assistance, and end-of-tenancy cleaning with unprecedented transparency and flexibility. With recent Series A funding, our client has established solid market traction across the UK, with sights set on Dubai and US expansion.
The Mission
Transform the moving and storage experience from a notoriously stressful hassle into something remarkably straightforward and accessible. By leveraging technology and maintaining a laser focus on customer satisfaction, they're building a solution for people, urban professionals, and businesses who expect digital-first, transparent services that just work.
The Opportunity
As a Head of Performance Marketing, you'll take full ownership of a substantial monthly ad budget across all digital channels. Working directly with the Founder/CEO, you'll have the autonomy to optimise and scale acquisition strategies for moving and storage verticals. This represents the rare chance to demonstrably impact a startup's growth trajectory, with clear career progression as the company expands internationally.
What You'll Do
Take complete ownership of performance marketing channels and strategy, with hands-on management of a £13M+ annual performance marketing budget with direct impact on revenue trajectory
Develop and relentlessly optimise customer acquisition costs and lead quality metrics across moving and storage services
Drive measurable growth by meeting and exceeding acquisition targets
Apply sophisticated analytics to optimise the full acquisition funnel from awareness to conversion
Identify, test and scale new acquisition opportunities through data-driven experimentation
Execute campaigns end-to-end - from strategy through implementation to optimisation
Deliver meaningful performance insights to leadership that drive strategic business decisions
What You Bring
8+ years of hands-on performance marketing experience, with at least 3 years in startups
Proven track record scaling startups through digital acquisition (ideally from £2–5M to £15M+)
Experience scaling acquisition budgets from £200K-£1M+ monthly across Google, Meta, TikTok, YouTube
Deep practical knowledge of UK digital acquisition channels
Experience in high-growth startups with demonstrable impact on company growth metrics
Exceptional analytical capabilities and comfort with complex funnel analysis and attribution modelling
Self-sufficient work style - you thrive working independently in fast-paced environments and are comfortable building systems from scratch
Ability to work UK hours, regardless of your location
Bonus: Experience in self-storage, moving, home services or marketplaces
Key Success Drivers
Data-driven decision making: You let metrics guide your strategy while maintaining creative thinking
Growth mindset: You continuously experiment, learn and refine your approach
Collaborative approach: You work effectively with founders and cross-functional stakeholders
Results obsession: You're motivated by measurable impact and growth
Comfort with ambiguity: You navigate uncertainty confidently and adapt quickly
Ownership mentality: You take full responsibility for outcomes and drive initiative
Why Join?
Competitive compensation: £60,000–£72,000+ base salary (£5,000–£6,000 monthly), negotiable based on experience
Work directly with the Founder (who scaled the company 4x in six months and just raised Series A)
Own a £13M+ annual performance marketing budget with direct impact on revenue trajectory
Drive 10x growth through 2026, with UK consolidation and international expansion in 2027
Meaningful equity upside with stock options (negotiable as part of full package)
Performance-based bonuses directly tied to your marketing KPIs and revenue impact
Team building opportunity - grow your own team if you want people management at scale
Genuine white space opportunity - the UK moving and storage sector is ripe for digital-first disruption
Flexible remote environment with founder-level autonomy over growth strategy
Unlimited PTO & Medical Benefits
Interviewing Process
HR screening
Level 1: Interview with the CEO/Founder (General fit)
Level 2: Skills assessment interview
Level 3: Final interview with the C-level (Cultural fit)
Reference and background checks after successful interviews
Job offer to the selected candidate
We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity, or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.