Head of Sales
About ProCogia:
We help businesses transform data into real growth!
Our clients operate in high-stakes, highly regulated industries (such as telecom, financial services, life sciences, and more), where precision, compliance, and measurable outcomes are non-negotiable. We partner with them by embedding expert data science, engineering, and AI talent directly into projects that matter.
We’re a diverse, close-knit team with a shared goal: delivering top-class, end-to-end data solutions. We don’t just analyse data, we push the boundaries of what’s possible, helping clients unlock new value and insights.
When you join ProCogia, you’ll find a supportive, growth-driven environment where your ideas are welcomed, and your development is prioritized. We offer competitive salaries, generous benefits and perks for personal and professional development.
If you’re ready to unleash your potential and work at the cutting edge of data consulting, we’d love to meet you!
The core of our culture is maintaining a high level of cultural equality throughout the company. Our diversity and differences allow us to create innovative and effective data solutions for our clients.
Our Core Values: Trust, Growth, Innovation, Excellence, and Ownership
Location : Vancouver (Hybrid – 3+ days in-person)
We are seeking an experienced Head of Sales to drive revenue growth across ProCogia’s core markets, with sales execution as the number one priority. This is a hands-on, revenue-owning leadership role responsible for building pipeline, managing accounts, closing high-value opportunities, and scaling sales across multiple sectors.
This role blends direct selling, sales leadership, and strategic growth ownership. You will lead complex sales cycles, manage and develop a high-performing sales team, and drive go-to-market execution. While government and public sector accounts represent a strategic growth vertical, this role is equally responsible for driving sales across enterprise, regulated, and commercial sectors.
As the Head of Sales, you will serve as the commercial engine of ProCogia’s growth—connecting executive leadership, technical consulting teams, and client stakeholders to deliver sustained revenue expansion and long-term market impact.
Key Responsibilities
Revenue Ownership & Deal Execution
- Personally lead high-value sales pursuits and strategic opportunities.
- Manage full-cycle sales: prospecting → discovery → solution positioning → proposal → negotiation → close.
- Partner with technical and delivery leaders to position data, AI, analytics, and consulting solutions effectively.
- Ensure disciplined pipeline management, accurate forecasting, and revenue predictability.
- Focus on strategic new account acquisition and revenue expansion within high-performing and high-growth client accounts.
Team Leadership & Management
- Directly manage, coach and support sales team.
- Set performance targets, KPIs, and development plans for the sales team.
- Build a culture of accountability, execution excellence, and continuous improvement.
- Enable teams with sales playbooks, messaging frameworks, and sector-specific sales strategies.
Cross-Functional Collaboration
- Partner with delivery, consulting, and leadership teams to align solutions with government needs.
- Ensure strong handoff from sales to delivery for successful project execution.
- Collaborate with marketing and partnerships on public sector positioning and go-to-market strategy.
Government Sector Sales Leadership
- Own and execute the government sector sales strategy across federal, state/provincial, and municipal accounts.
- Build and manage a strong public sector sales pipeline, including forecasting, deal qualification, and revenue delivery.
- Lead complex government procurement cycles including RFPs, RFIs, RFQs, tenders, and framework agreements.
- Guide teams on structuring government sector deals using ITB/ITC credits and public funding mechanisms to maximize client value and contract success.
- Drive deal strategy, pricing, negotiation, and contract closure for public sector engagements.
- Develop long-term account plans for key government clients and strategic public institutions.
Qualifications
Required Qualifications
- 10+ years of sales experience across enterprise, public sector, or complex deal environments.
- 5+ years of leadership experience driving team performance and strategic initiatives.
- 2+ years of experience managing government/public sector accounts in a sales or account leadership role.
- Proven experience leading complex B2B and B2G (business-to-government) sales cycles.
- Demonstrated success in closing large, multi-year, enterprise or government contracts.
- Experience managing and developing sales and business development teams.
- Strong ability to lead deal strategy, negotiations, and executive-level client relationships.
- Track record of revenue ownership, quota achievement, and pipeline delivery.
- Ability to coach teams on consultative selling and enterprise deal management.
- Experience selling technology, data, analytics, AI, cloud, or consulting services into government sectors.
- Ability to understand and position complex technical solutions in business terms.
- Strategic thinker with strong execution discipline.
- Confident leader with high accountability and ownership mindset.
- Strong communicator who can operate at executive, operational, and technical levels.
- Highly organized, results-driven, and relationship-focused.
- Open to 25–50% travel within the U.S. and Canada as required by business needs.
Nice to Have
- Experience working with regulated environments and compliance-heavy industries
- Familiarity with public sector procurement frameworks
- Experience selling consulting or professional services into government institutions
- Experience working with ITB/ITC credit programs and leveraging government incentive frameworks to drive public sector and enterprise deal value
ProCogia is proud to be an equal-opportunity employer. We are committed to creating a diverse and inclusive workspace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.