Head of CRM Strategy
We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.
The Role
Lead the strategic vision and execution of CRM campaigns across all four brands, driving player engagement and retention through data-driven campaign excellence. This is a senior leadership role combining strategic oversight with hands-on campaign expertise in our fast-growing gaming portfolio.
What you will be doing
Strategic Leadership & Vision
• Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies
• Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives
• Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities
Team Leadership & Development
• Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development
• Build team capabilities across specialist domains, ensuring knowledge sharing and succession planning
• Foster innovation culture and drive measurable impact through effective team leadership and collaboration
Campaign Excellence & Execution
• Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building
• Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights
• Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution
What we are looking for
Leadership & Strategy
• 5+ years proven experience in strategic leadership within CRM/lifecycle marketing, with strong preference for gaming, free-to-play, or app-based entertainment industries
• Demonstrated track record of managing and developing high-performing teams (8+ people), with experience leading multiple specialist workstreams simultaneously
• Experience building and scaling CRM functions in multi-brand or high-growth environments
Technical & Analytical Excellence
• Deep expertise with CRM platforms (Bloomreach strongly preferred) and hands-on experience with campaign execution and optimization
• Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred) with ability to build performance frameworks
• Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics in gaming contexts
Collaboration & Influence
• Excellent stakeholder management skills with proven ability to influence senior leadership and drive cross-functional collaboration
• Data-driven mindset with passion for testing, learning, and continuous improvement in dynamic environments
This role is open to remote candidates in European time zones (GMT to GMT+3) with occasional travel to our offices.
Why you will love it
You'll be at the heart of our player engagement strategy, shaping how millions of players experience our games. Working with cutting-edge tools and a passionate global team, you'll have the autonomy to innovate while building and leading a world-class CRM function. You'll directly impact business growth while developing talent and helping to revolutionize the social casino industry with a team of exceptional professionals from around the world.
Equal Opportunities Statement:
We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.