Influencer Business Director
About the Role:
We’re looking for an Influencer Business Director to join Hearts & Science, the fastest‑growing media agency in the UK. This newly created role will shape the future of our influencer capability within the Creative Solutions department and report directly to our Chief Planning Officer.
You will lead our influencer function end‑to‑end: defining Hearts’ creator vision, embedding influencer thinking early in planning, and delivering culturally powerful, commercially effective work that drives growth for our clients and the agency.
With 10+ years’ experience in media and creator‑led communications, you will bring a proven ability to integrate influencer into broader planning to drive brand and business impact. You will have deep expertise across creator strategy, platform ecosystems, talent negotiation, rights usage, and culturally fluent campaign development. You’ll also understand modern connections planning - how creators complement paid social, content, digital, and brand strategy, and how to embed influencer thinking upstream.
Responsibilities
Key responsibilities for the role include but are not limited to the below.
- Act as a senior influencer advisor to CMOs and senior clients, shaping strategies that drive brand relevance and measurable business outcomes - not just campaign metrics.
- Lead pitches and high‑impact strategic moments, amplifying Hearts’ market profile with a bold, distinctive influencer point of view.
- Define and evolve the Hearts influencer proposition, setting standards for creator strategy, partnerships, platform usage and cultural relevance -embedding influencer early rather than as a tactical bolt‑on.
- Champion influencer craft, working with Connections Planning to translate insights and comms strategy into creator‑led platforms, formats and ideas that earn attention and deliver results.
- Serve as Hearts’ influencer expert and integrator, leveraging Creo and Omnicom capabilities, and maintaining an external presence through events, thought leadership, awards, platform relationships and talent networks.
- Drive sustainable revenue growth, elevating influencer from activation to a core strategic growth lever, with credible forecasting, pricing models and commercial planning.
- Lead and govern complex, high‑value influencer partnerships, including structuring, negotiation and commercial modelling (SOWs, pricing, FTE models, remuneration), ensuring financial rigour and alignment with trading agreements and client guarantees.
- Set measurement and effectiveness standards, partnering with data and analytics teams on KPI frameworks for brand and performance, and ensuring compliance with ASA/CAP regulations, rights usage, platform policies and brand safety.
- Build and grow a high‑performing team, defining roles and pathways, coaching craft excellence and evolving the structure to meet future needs.
About the Agency:
Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.
The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.
A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available onhttps://omnicommediagroup.com/recruitment-privacy-notices/.