Strategy Director - Driving Innovation for Under Armour
About the Role:
OMD EMEA is seeking a strategy director to act as the primary strategic lead for Under Armour. You will join a department of brilliant thinkers where strategy is celebrated as the heartbeat of the agency. This role is perfect for a strategic thinker with a passion for sports and a deep understanding of content culture.
The mission: your goal is to unlock long-term brand growth for Under Armour through innovative, integrated communications. You will be the bridge between data-driven insights and disruptive creative direction while managing a collaborative ecosystem of agency partners across paid, owned, and earned media.
Key responsibilities:
- Develop impactful campaign strategies that elevate the brand and product presence across Europe.
- Lead content strategy workstreams to enhance agency capabilities in this high-growth area.
- Partner with cross-functional teams to ensure strategy guides everything from social content to brand partnerships.
Your profile:
- Experience in a strategically focused media or communications roles from within a media, creative or digital agency environment.
- Proven experience in translating media research into rigorous, actionable strategic frameworks for large advertisers
- You bring a specialised background in content strategy and a genuine passion for sports marketing, specifically in delivering innovative media solutions, such as identifying influencer talent and integrating sports sponsorships.
- You'll need experience providing solutions for the next big thing in media innovation - integrating into the wider media frameworks and delivering across multiple markets.
- Experience working with key client stakeholders and collaborating with internal planning, client servicing, data & content teams as well as external creative agency partners.
We believe in the power of strategy to transform careers. At OMD, you have the platform to lead a world-class account while shaping agency-wide capabilities.
Step up to the plate and apply today.
About the Agency:
At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.
Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.
Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available onhttps://omnicommediagroup.com/recruitment-privacy-notices/.