VWG - Planning Performance Director - VWPC & VWCV
About the Role:
Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Performance Director will be primarily focused on Performance lines of business for VW Passenger Cars and Commercial Vehicles. This role requires a relentless focus on continuous optimisation and improvement within media to help maximise returns in the here and now, whilst simultaneously setting the pace on the advancements needed in the future as VW embraces exciting new retail models including E-commerce.
You will be working with a high-performing, award-winning team, and will have the opportunity to work across multiple work streams to help deliver a broad mix of exciting cross-channel media campaigns.
You will be an experienced and confident planner with experience across a wide range of media channels from digital to traditional, and a proven track record of working with clients that have a core focus on achieving measurable, tracked results. You should be fully conversant with industry standard planning, measurement and analytics tools, should be comfortable with extracting meaningful insight from data, and have a strong eye for detail and accuracy.
In this role, you will be the Planning lead connecting the client’s Brand campaign work to investment in targeted, lower funnel media activities. You will own the space between planning, measurement and analytics, ensuring best-in-class planning for VW, and leveraging data and technology to advance the way we plan and deploy media.
You will use your market and media knowledge to execute innovative solutions that are grounded in media planning excellence, whilst also acting in a senior daily client-facing role, ultimately forging strong relationships across the PHD and VW business.
You will already have strong communications skills (both verbal and written) and feel comfortable presenting to clients and various agency stakeholders across a range of media channels.
You will take a lead role within the VW relationship, which means you will have direct input and involvement into the wider team management I.e., resource, broader business development and team ways of working.
This role will be supported by our Planning Partner and Managing Partner in Analytical Planning whose responsibility will be to support your personal development and skills development whilst ensuing that the wider planning team also continue to develop their own analytical planning capabilities.
About the Agency:
PHD UK is a growth-focused media agency driven by innovation and creativity. It is the reigning Campaign AND Media Week Awards Media Agency of the Year and in March 2026 was named as the most awarded media agency in the World in the annual Warc Media 100 rankings.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the subsequent 3 decades, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership and a culture of Ingenuity.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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