Senior Market Communications & Ticketing Manager
About the Role:
Reporting to: Project Director, Fuse Events Team
Fuse is seeking an experienced Ticketing & Market Communications Lead with a passion for Sport & Entertainment, to join a team delivering a major Rugby World Cup 2027 sponsorship for one of our clients – Asahi Super Dry.
The Market Comms & Ticketing Manager will play a key role in the management of Asahi’s partnership with World Rugby. With proven experience in major events, ticketing, guest management systems and guest registration, the role will lead the relationship with client and rightsholder, providing strategic guidance and insight to set up the partnership from a ticketing and communications perspective.
You will have two direct reports who will support you in the requesting, ordering, confirming and distribution of all tickets for Asahi across all 52 matches as well as the day to day management of the ticketing & guest management system, proactive communication with markets aa well as the management of a shared inbox.
The ideal candidate will have a positive & flexible can-do attitude, be comfortable managing conflicting priorities and workloads. A working knowledge of World Rugby ticketing systems is preferred but not essential.
Responsibilities will include, but are not limited to:
Project & Team Management
- Close liaison with Project Director to ensure the smooth delivery of the project and meeting of client KPIs
- Creation, on-going management, and circulation of project management tools including project plans, status documents related to the project
- Line management of up to 2 (freelance) Market Communication & Ticketing Managers
- Developing a thorough understanding of the RWC 2027 partnership and number of tickets/assets available.
- Acting as a contact and point of escalation with the client and rightsholders, where required.
- Creation of client presentations and documents, as necessary
- Update guest programme budget, as required, providing regular updates to the Project Director
System Management
- Manage the day-to-day running of the guest management & ticketing system and reporting
- On-going management, and circulation of project management tools including project plans and status documents related to the project.
- Understand processes and procedures for all possible changes to guests, guest programmes and travel.
Market Communications
- Oversee the team responsible for all market communications via market leads including; supporting local market leads with use of the online guest management system and shared mailbox management.
- Creation and distribution of all market communications via market leads and point of contact for key stakeholders.
- Supporting local market leads with use of the online guest management system.
- Mailbox management as required.
- Presence on relevant local market and Asahi client calls
- Monitor and check all relevant guest information as it is entered to ensure all data is accurate and up to date
- Producing market specific itineraries as required
- Creation of personalised itineraries for Exec / senior stakeholders as required
- Creation of reports and liaise with the operational, branding, hotel and transport teams as required
- Liaise with (Fuse) transport team to ensure all guest movements are suitably managed based on guest data
- Support (Fuse) ticketing team as required, to ensure all package requirements are fulfilled
On-Event & Post-Event
- On-site dates to be discussed (in line with programme requirements)
- Understand processes and procedures for all possible changes to guests, guest programmes and travel
- Onsite change management and distribution of changes / updated reports to relevant parties
- Support the Project Director with post event reconciliations, as required
- Managing guest feedback post event and reporting, as required
- Providing detailed post event reports to both Fuse & Asahi
Misc
- Assisting with other ad hoc projects and events as requested by the Project Director
Desired Skills & Experience
- Experience in account management and sport sponsorship is desired, specifically in managing partnerships, ticketing and hospitality
- Experience with online ticketing portals and guest management systems is desired.
- Excellent project management and multitasking skills, with the ability work under pressure
- Enthusiastic, self-motivated and proactive
- Strong or advanced Microsoft Excel skills
- Strong reporting experience
- A thorough understanding, and comfortable in managing, financial processes with strong numeracy and analytical skills
- Be able to anticipate team and clients’ needs to find ways to add value and be solutions orientated
- Presentation skills (verbal and written), internally and to clients / external parties
- Exceptional client servicing and communication skills (verbal and written)
- Excellent attention to detail and rigor
- Confident in liaising with multiple stakeholders, personable and able to build strong professional relationships
- Ability to work in a fast paced, high-pressure environment, including working across various time zones and international travel
You need to have the ability & willingness to work flexibly, usually in the London office, with occasional international travel, on-site at events and some weekend work.
This is a full-time role & you must be eligible to work in the UK, with periods of travel to Australia.
Fuse job descriptions are not intended to be restrictive and are a guideline to the duties in this role.
We are committed to providing comprehensive training & development plans for all team members.
About the Agency:
Culturally Connected, Seriously Effective.
A global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable - the key to unlocking effectiveness.
Powered by Omnicom Media Group, we bring an extra edge to strategy, execution, and measurement.
Our work has won numerous awards, and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement, and strong governance, all delivered through transparent processes.
We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with incredible clients, including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald’s, and Just Eat Takeaway.com.
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Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
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