KK Marketing-Growth Manager

Overview

We are hiring a Marketing Manager to help drive growth across the KK group of brands including WAX, KK Events, KK Cruise, and KK Club. This is a hands-on role for a proven marketing generalist who enjoys making things happen. You will work directly with the co founders to turn ideas and plans into real campaigns and measurable results.

This is not a corporate role and not a strategy-only role. We are looking for a practical operator who can oversee suppliers, execute campaigns, and ensure marketing activity happens consistently.

This role is ideal for someone who wants to grow into a senior marketing position over time.

Who This Role Is Not For

We are not looking for someone who wants to spend their time building presentations or PowerPoints.

This is a role for a doer.

We care about campaigns that launch, systems that work, and customers that convert.

We measure success through results, not how things look in a slide deck.

If you enjoy getting things done and being accountable for outcomes, this role will suit you well.

The Role

You will be responsible for ensuring marketing across the KK brands runs smoothly and effectively.

You will coordinate campaigns, manage suppliers, improve systems, and help drive growth across multiple products and events.

You will work closely with the founder and senior team and will be trusted to take ownership of projects and deliver results.

Core Responsibilities

Campaign Delivery

Turn plans into live campaigns across:

• WAX
• KK Events
• KK Cruise
• KK Club

Including:

• Email campaigns
• Launch campaigns
• Promotions
• Partnerships
• Event marketing
• Seasonal campaigns

Ensuring campaigns launch on time and perform as expected.

Supplier Management

A key part of this role is managing external partners and ensuring work is delivered to the right standard.

This includes:

• Paid freelances and internal members
• Designers
• Video editors
• Influencers
• PR agencies

You will ensure deadlines are met, work is delivered, and budgets are respected.

Marketing Operations

You will help run the marketing engine across the business.

Including:

• Email marketing systems
  funnel based marketing 
• CRM campaigns
• Automations
• Landing pages
• Tracking links
• Reporting

Making sure campaigns run reliably and nothing is missed.

Growth Support

You will work with the founder to improve marketing performance.

Including:

• Testing ideas
• Improving funnels
• Improving conversions
• Improving retention
• Developing campaigns

You will be expected to contribute ideas and improvements.
You will understand what results look like.
You will understand ROAS, retention metrics.

Cross Brand Coordination

You will ensure marketing works across the KK ecosystem.

For example:

• Event customers discovering WAX
• WAX users discovering cruises
• Cruise guests discovering KK Club

You will help make sure opportunities across brands are not missed.

Requirements

Required Experience

Ideal candidates will have:

• 4 to 8 years marketing experience
• Experience running campaigns
• Experience working with agencies or freelancers
• Experience with CRM systems
• Strong organisational skills
• Digital marketing understanding

Useful experience:

• Membership businesses
• Community brands
• Premium brands
• Apps
• Subscription modals

The Right Person

We are looking for a proven marketing generalist who enjoys building and improving systems. is always looking at new trends, and how AI is impacting marketing.

You should be:

• Proactive
• Organised
• Reliable
• Practical
• Detail focused
• Commercially minded

You should be comfortable working directly with a founder and taking ownership of projects.

This is a role for someone who enjoys delivering rather than just planning.

Growth Opportunity

This role is designed to grow.

The successful candidate will have the opportunity to develop into a senior marketing role as the company expands.

Eggs Benedict

Every team member at KK must be prepared to do what needs to be done to make things happen.

We call this Eggs Benedict.

The phrase comes from an inspection trip where the Assistant Cruise Director was presenting on TV, fetching coffee, performing on stage, and during a busy buffet was serving Eggs Benedict to guests. Every part of the experience mattered, and everyone stepped in where needed.

Marketing is no different.

Some days you may be planning campaigns and coordinating agencies. Other days you may be building email lists, writing copy, setting up landing pages, or helping promote an event at short notice.

You may be scheduling posts late in the evening before a launch.

You may be helping test a booking journey.

You may be helping on site at events.

Titles do not matter here. Outcomes do.

If something needs doing, you do it.

That is Eggs Benedict.

Working Structure

This is a full time role.

Hours vary depending on campaigns and events. Some evenings and weekends will be required. Time off in lieu will be provided.

The role is hybrid with most work done remotely and in person meetings when required.

The company operates primarily through Slack and video calls.

Travel may be required and all work travel expenses will be covered.

Standard working hours on non event days are typically 9 to 5 GMT with collaboration across UK and European time zones. But reality this is a small start up and everyone works long and hard for a mission they love.

Benefits

Package

• 25 days paid annual leave
• Pension
• Gym Membership
• Private health and dental
  

The role will begin as freelance and transition to PAYE.

After 12 months there is potential to become part of the staff share option scheme.