Marketing Manager

About Auror

At Auror, we’re empowering the retail industry to tackle theft and Organised Retail Crime, a $150 Billion problem globally. It’s high volume crime that’s increasingly organised in nature and is putting people, retailers, and communities at risk every day.

Founded in New Zealand 12 years ago, we’re working with some of the best and largest retailers in the world across the US, Canada, Australia, New Zealand, and the UK.

Auror is connecting people and intelligence to reduce crime. We’re using technology for good. 

In partnership with our leading retail partners, we need people with the passion, determination, and innovation required to overcome one of the world's largest problems. If you’re looking to make a difference with and for the people dedicated to stopping crime, for good, then we want you on our team.

We're also embracing the potential of AI to supercharge our impact—whether that's enhancing the way we detect trends, support our customers, or improve internal workflows. As a company, we're committed to responsibly incorporating AI into how we work and what we build, and we encourage all Aurors to be curious about how AI can elevate their work, regardless of role or function.

The Role

As our Law Enforcement Marketing Manager, you’ll support Auror’s mission to reduce retail crime by enabling responsible collaboration between retailers and law enforcement. You’ll partner closely with our retail Customer teams, Global Law Enforcement team, and the wider Trust & Safety function to deliver targeted, practical marketing and enablement that supports retail crime prevention initiatives. 

Your work will center on two key outcomes: expanding the Auror retailer network and increasing the effective, appropriate use of Auror’s platform by law enforcement in support of retail customers. You’ll translate Auror product offerings and customer success stories into enablement materials and collateral. These assets will support joint retailer–law enforcement customer engagement, campaigns, conferences, and events.

Practically this will involve: 

Industry Positioning & Messaging

• Support the post-purchase activation of Auror subscriptions and the Retail Crime Hub for Axon bundled law enforcement forces with targeted assets and materials to support their Organized Retail Crime (ORC) investigations..
• Develop messaging that shows the value proposition and positioning for the law enforcement segment which speaks to product capabilities into operational benefits for agencies.
• Develop differentiated positioning and messaging for campaigns and content against competing solutions (RMS systems, regional task forces, manual processes & competing Organized Retail Crime platforms)

Enablement

• Work with Law Enforcement team to identify sales and enablement needs then partner with the Enablement Team to produce the right materials such as toolkits: pitch decks, demo scripts, explainers, one-pagers, ROI calculators, objection handling
• Work with Law Enforcement, Communications and Customer teams to capture and appropriately market law enforcement win stories as proof points demonstrating impact.
• Align with Customer Success on onboarding, adoption, and expansion playbooks for agencies
• Support the development and upgrade of sales enablement assets for Axon sales teams
• Support the team with law enforcement specific talking points, presentations, and strategic insights
• Contribute to the leadership, planning, support and execution of law enforcement event participation from a marketing perspective to ensure Auror shows up purposefully, is known prior to participation and participation and exposure is maximised

Content & Thought Leadership

• Collaborate with relevant teams on targeted law enforcement specific content assets: whitepapers, webinars, podcasts, conference presentations, blog posts.
• Ensure Auror enablement materials and assets demonstrate Auror’s UVP with respect to competitor positioning and market movements in the public safety technology space.
• Partner with content team to build agency-focused content strategy and editorial calendar
• Work with communications and law enforcement success functions to capture real world law enforcement wins and insights and translate this into tangible content for Auror marketing and customer conversation purposes. 

Cross-Functional Partnership

• Collaborate closely with the Law Enforcement team, Trust & Safety and Communications teams and Customer teams to understand the need for and shape of law enforcement content, to provide tangible marketing support that supports execution.
• Act as a voice within the wider marketing team for law enforcement specific content where there is cross over between retailer and law enforcement customers (for example, Auror Connect events).  
• Produce work that is data informed with market insights (including competitor insights) and make use of Auror housed data for effective targeting.

You'll be reporting to Jessica Morrow, Director of Marketing North America

North America I’m a marketing leader passionate about building full-funnel programs that drive revenue and accelerate growth. With 10+ years of experience in tech startups and scale-ups, I set clear strategy and connect it to execution across demand generation, brand, and performance marketing—moving fast, measuring what matters, and celebrating wins along the way.

I’m building a collaborative, high-performing marketing team where curiosity, strong cross-functional partnerships, and smart experimentation drive results. If you’re energized by owning campaigns end-to-end and want to do meaningful work at a mission-driven company, you’ll thrive here.

Outside of work, I love being with my husband and two young boys, often exploring Colorado or traveling somewhere new.

Requirements

About you

• You understand law enforcement engagement. You know how to communicate with agencies and public safety professionals, and can translate product capabilities into operational benefits that resonate with their day-to-day realities.
• You build marketing assets that get used. You've created enablement toolkits, sales collateral, event materials, and content that actually support customer-facing teams. You capture success stories and turn them into compelling proof points.
• You're a collaborative partner. You work effectively across customer success, sales, communications, and law enforcement teams to understand needs and deliver practical marketing support. You influence through partnership and make others' jobs easier.
• You're mission-driven. Retail crime impacts communities, store employees, and local commerce. You care about creating safer environments and want your marketing work to support teams making real-world impact.
• You execute with strategy in mind. You balance big-picture thinking with hands-on execution—whether that's planning event strategy, creating pitch decks, or developing targeted content. You adapt quickly, work independently, and use data to inform your decisions.

We are looking for people who demonstrate a strong alignment to our Guiding Principles (you can find these on our Careers page).

Auror is committed to providing an inclusive and accessible application process to all candidates and we are actively working to improve diversity within the tech industry. We celebrate diversity and inclusiveness at Auror, regardless of (but not limited to) race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

If you need adjustments to any part of our recruitment process because of accessibility reasons, please do not hesitate to let us know during the application process. We will work with you to identify adjustments that will allow you to perform at your best.

Benefits

• Competitive salary range: Depending on level of experience, between $100,000 - $125,000 USD (IC3)
• Annual bonus: Eligibility for a NZD $3,000 bonus at the end of the financial year if we’ve hit our revenue goals together.
• Employee share scheme: You’ll own part of a company making a real difference!
• Flexibility: We are hard-working and outcome focused, but recognise there is more to life than work. We promote a healthy work/life blend.
• Shorter work weeks (at full pay): Everyone gets Friday afternoons off, so you can start your weekend early, and do more of whatever it is that makes you happy.
• Focus on mental and physical health: We understand how vital our health is and have policies to support your wellness, including Wellness Days, and up to $500 USD for expert sessions every year.
• Health care plan (Medical, Dental & Vision): Auror covers 100% of the cost of your individual health insurance plan with Anthem & Metlife. 
• Family-friendly: We offer comprehensive paid parental leave - 12 weeks for birth parents and 6 weeks for non-birth parents following birth, adoption, or surrogacy, available to all Aurors from day one.
• Personal growth: We support our team to participate in courses, conferences, or events that will help them develop their skills.
• Team love: We have regular team lunches and social events where most (if not all) activities are during work hours.

Next steps:

If you’re excited about our mission and you have the experience and a passion for this role, please hit “Apply”.

If you’re not sure that you tick all the boxes but feel you’re close to what we’re looking for, please apply anyway! We’re proud that Auror is a place where everyone can learn and grow so we’d love to hear from you.

You'll be asked to submit a cover letter as part of your application. While this is optional we do encourage it, as we find cover letters can tell a story that resumes alone often cannot. Our hiring team love to understand what attracted you to this role and why you are excited about the opportunity to join Auror.

Once you apply, you’ll hear from us to acknowledge your application. If you have questions about any of the above, or if you have any accessibility requirements, we’ll be able to help you from there.