Lifecycle Data Analyst
- 18-month max term contract
- Hybrid working model (Melbourne-based, 3 days from home)
- Play a key role in modernising OUA’s marketing data and audience strategy
We’re looking for a Lifecycle Data Analyst to power how we target, engage and convert students through data.
This role sits at the intersection of marketing, data, and platforms; owning the audience logic that underpins lifecycle campaigns across channels. You’ll ensure the right people are targeted, with the right rules, using data that is accurate, reusable, and scalable.
A key part of the role is helping OUA transition toward a modern data ecosystem, where audience logic is defined in core data systems rather than locked inside marketing tools.
What you’ll be doing
- Define and build reusable audience segments that translate marketing needs into clear, structured data logic
- Create and validate activation-ready audiences in Salesforce Marketing Cloud (SFMC), ensuring accuracy, compliance, and consistency
- Ensure and maintain high data quality through governance, documentation, and validation practices
- Design and transition segmentation logic into core data systems to improve scalability and reduce platform dependency
- Deliver and surface reporting and insights that enable teams to make faster, data-driven decisions
What you’ll bring
- Experience working with SFMC or similar marketing automation platforms
- Strong SQL skills with a focus on maintainability and validation
- Experience building audiences/segments for lifecycle or CRM marketing
- A strong data quality mindset (QA, reconciliation, documentation)
- Ability to translate business needs into clear data logic
- Experience working with data warehouses or integration layers
- Strong stakeholder skills across marketing, data, and external partners
Why you’ll love working at OUA
OUA is a not-for-profit organisation with a strong people-first mindset. We offer meaningful work that changes lives while supporting the wellbeing, growth and belonging of our team. When you join OUA, you become part of a supportive and inclusive environment where your ideas are valued and your development matters. Here are some of the benefits you’ll enjoy:
Flexibility and ways of working
- Hybrid working with three days working from home
- Workation leave, giving you the option to work from anywhere for up to 10 days each year
Leave that supports you
- 12 weeks paid parental leave for primary carers, regardless of gender
- Additional purchased leave to support greater flexibility
- Menstrual and menopausal wellbeing leave with up to six additional paid days each year
- Inclusive leave to celebrate cultural or personal events
Health and Wellbeing
- Discounted gym memberships and health insurance
- Annual flu vaccinations
- A paid Calm subscription to support your wellbeing
Learning, growth and financial benefits
- Subsidised study opportunities and study leave
- Learning and professional development opportunities
How to apply
OUA is committed to building a diverse and inclusive workplace. Our marketplace is for everyone - and so is our team.
We welcome applicants from all backgrounds and lived experiences. Even if you don’t meet every requirement, we encourage you to apply. You may bring strengths and perspectives we haven’t yet considered.