Manager, Partnership & Institutional Channel Marketing
We are seeking a dynamic and strategic Partnership & Institutional Channel Marketing Manager to lead and drive marketing efforts that drive key partnership and institutional business KPIs across global markets for the FXTM and Exinity Connect brands. This role will work closely with the Partnerships, Institutional and Marketing teams to deliver impactful campaigns, tools, and experiences that support indirect revenue growth and partner engagement. The ideal candidate will bring a deep understanding of b2b marketing and global forex market dynamics. The incumbent will report into Executive Vice President for Marketing and the position will be based in our Dubai office.
Key Responsibilities
Develop and execute a comprehensive global marketing strategy to drive growth across both partner (IB) and institutional (B2B) segments, supporting the FXTM and Exinity Connect brands.
Collaborate with cross-functional teams, including Dealing, Partnerships, CRM, Digital Marketing, and Product, to deliver impactful marketing initiatives that support lead generation, partner acquisition, and revenue goals.
Plan and manage integrated campaigns and promotions across digital and offline channels to increase brand visibility, partner engagement, and customer acquisition in key markets (Greater China, SEA, Africa, MENA, etc.).
Lead the development of marketing assets and toolkits for partners and institutional clients — including brochures, videos, webinars, case studies, and sales enablement materials.
Oversee the design, content, and launch of the Exinity Connect website, ensuring it effectively communicates unique selling points and aligns with B2B growth objectives.
Manage the global LinkedIn presence and other B2B digital channels, including content calendar planning, post creation, and performance optimization through both organic and paid campaigns.
Build and execute CRM/SCRM journeys tailored for IBs and institutional prospects to support onboarding, engagement, and retention.
Plan and execute offline events, such as partner seminars, workshops, and industry conferences (e.g., iFX EXPO), in collaboration with internal teams and external agencies.
Maintain strong engagement with industry platforms (e.g., Finance Magnates, Liquidity Finder) through strategic media placements and thought leadership content.
Conduct ongoing market and competitor analysis, tracking trends and performance metrics to identify opportunities and refine marketing strategies.
Monitor campaign and content performance using analytics tools; report key insights and propose optimizations for continuous improvement.
Foster a consistent and compelling brand voice across all touchpoints while staying aligned with local market preferences and global brand guidelines.
Qualifications
Bachelor’s degree in marketing, Business, or a related field.
Minimum 8 years of experience in B2B or partner marketing, ideally within the financial services or Forex industry.
Proven experience managing global marketing campaigns with a strong understanding of regional nuances (Greater China, SEA, Africa, MENA, etc.).
Good knowledge of the IB/partner business model and retail trading user experience, especially in key growth markets.
Strong communication and presentation skills in English & Chinese
Experienced in data-driven marketing, with strong analytical skills to turn data into actionable strategies.
Demonstrated ability to manage cross-functional projects, meet tight deadlines, and deliver business results.
Strong attention to detail, problem-solving abilities, and a creative mindset to explore new solutions.
High level of self-motivation, ownership, and decision-making capabilities.
Flexible working hours to coordinate with teams across different time zones.
Additional Information
We believe in fairly compensating all our people by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive:
- Hybrid Working Policy
- Discretionary performance related bonus
- Personalized Flex-Benefits
- A focus on your wellbeing, including talks and access to self-development tools.
- Medical insurance for employee and dependents
WHAT YOU WILL LOVE ABOUT THIS ROLE
“Freedom to succeed” is our core belief. It’s not just a promise we make to our clients and partners, but to our people too. We want our people to LEAP and so in this role you will…
- [Learn] (e.g., from each other/from new projects).
- [Exchange] (e.g., information and best practices in an open-minded environment).
- [Advance] (e.g., by developing skills and accepting greater responsibilities/ your career progression and diversification).
- [Prosper] (e.g., by acquiring skills/ by nurturing a team of x people).