Manager, Sales Enablement and Product Marketing
Role Overview
We are looking for a Manager, Sales Enablement and Product Marketing to build and operationalise Finmo’s sales enablement engine. This individual contributor will ensure our revenue teams are equipped with the right narratives, assets and CRM-driven workflows to consistently position Finmo’s treasury (cash tools + payments offering) to CFOs and finance leaders.
You will work at the intersection of marketing, product and sales, translating complex fintech products into clear commercial value while embedding enablement directly into HubSpot to drive pipeline conversion, activation and expansion.
This is a hands-on, execution-driven role with strong exposure to strategic GTM initiatives and category positioning.
Key Responsibilities
Sales Enablement Engine
Build and maintain Finmo’s end-to-end sales enablement framework aligned to core ICPs.
Develop repeatable sales playbooks for key use cases including cash visibility, cash forecasting, cross-border payments, global collections, FX risk management.
Partner closely with Sales Leadership to identify funnel friction points and deploy targeted enablement initiatives to improve conversion and deal velocity.
Sales Collateral and Content Development
Own creation and continuous optimisation of all sales-facing assets, including pitch decks, one-pagers, case studies, ROI calculators and objection-handling frameworks.
Maintain a centralised, well-tagged content repository mapped to ICP, persona, use case, and funnel stage.
Product Marketing and Messaging
Translate product capabilities into clear and differentiated value propositions tailored for CFOs, finance teams and founders.
Support product launches and feature rollouts with structured messaging, pitch narratives and enablement kits.
Ensure consistent articulation of Finmo’s category positioning, treasury-lite narrative and core value pillars across all sales interactions.
Competitive Intelligence and Market Insights
Develop and maintain competitive battlecards covering key fintech and treasury platform competitors.
Equip sales teams with clear differentiation, pricing, positioning and responses to common objections.
Analyse win-loss insights and market feedback to continuously refine messaging and positioning.
Sales Readiness and Training
Design onboarding and ongoing enablement programs for account executives, business development and partnership teams.
Conduct regular training sessions on new product capabilities, messaging updates and vertical-specific use cases.
Establish readiness frameworks to ensure consistent pitch quality and narrative alignment globally.
Funnel and Performance Optimisation
Partner with Marketing, Sales and RevOps to analyse funnel metrics and identify opportunities to improve conversion and activation rates.
Track adoption and effectiveness of enablement assets and playbooks, and iterate based on data-driven insights.
Support the development of a unified attribution and enablement performance view within HubSpot.
Success Metrics (First 12 Months)
- Improved lead-to-opportunity and opportunity-to-activation conversion rates
- Reduced sales cycle length across priority ICP segments
- High adoption of enablement assets and CRM playbooks by revenue teams
- Consistent messaging alignment across marketing, product and sales
- Measurable pipeline influence from enablement-driven initiatives
Ideal Candidate Profile
Experience
7-8 years of experience in sales enablement, product marketing or B2B fintech or SaaS GTM roles
Exposure to payments, treasury or financial infrastructure platforms is strongly preferred
Applicant must have the legal rights to work in Singapore, we are currently unable to sponsor work passes
Skills and Competencies
Strong storytelling and positioning skills for complex fintech products
Ability to translate product features into clear commercial value and ROI narratives
Hands-on experience building sales decks, playbooks and objection-handling frameworks
Familiarity with HubSpot and Mixpanel for embedding enablement workflows
Data-driven mindset with the ability to use funnel and pipeline insights to refine messaging and enablement priorities
Excellent stakeholder management across sales, product and leadership teams
Why Join Finmo
You will play a pivotal role in scaling Finmo’s global revenue engine and shaping how our category is communicated in the market. This role offers the opportunity to work closely with leadership, influence product and GTM strategy and build a best-in-class enablement function that directly impacts pipeline growth, deal velocity and customer activation.