Head of Content Strategy

Job Title : Head of Content Strategy
Job Type : Individual Contributor
Job Location: Singapore
Job Reporting: Chief Marketing Officer 

The Role
We’re looking for a Head of Content Strategy to own and execute Finmo’s content strategy as a revenue lever spanning across brand, demand generation, product storytelling, and lifecycle engagement.
This is a strategic + hands-on leadership role. You will define Finmo’s narrative, build scalable content engines, and ensure content directly contributes to pipeline creation, activation, and revenue growth.

You will work closely with Growth, Product, Sales, RevOps, and external partners to translate complex financial workflows into clear, high-converting narratives for founders, CFOs, and finance teams across startups, MSMEs, and mid-market companies.

What You’ll Own
1. Content Strategy & Narrative
● Define and own Finmo’s core narrative and messaging architecture by ICP, segment, and use case (startups, MSMEs, mid-market).
● Build a full-funnel content strategy aligned to: Awareness → Acquisition → Activation → Retention → Expansion
● Ensure consistent positioning across website, campaigns, product marketing, sales enablement, and thought leadership.

This role will also function as Finmo’s de-facto Product Marketing and Sales Enablement lead. You will be responsible for simplifying complex financial products into clear, outcome-led messaging that directly supports sales conversations, accelerates deal velocity, and improves activation post-signup.

2. Multi-Channel Content Execution (with Performance Accountability)
Own strategy and performance across:
● Website & SEO / AEO content (category pages, solution pages, comparison pages)
● Product marketing content (landing pages, feature explainers, in-product education)
● Demand generation campaigns (paid + organic content)
● Social (LinkedIn-led, founder & CFO narratives)
● Email & lifecycle journeys (activation, onboarding, expansion)
● Case studies & customer storytelling
● Gated assets: playbooks, CFO toolkits, templates, benchmarks
● Partner & co-marketing content
While agencies and internal teams support execution, you own quality, consistency,
experimentation, and outcomes.

3. Demand Generation & Lead Growth
● Drive self-served sign-ups and activations through high-intent content.
● Build scalable content engines that convert traffic into qualified sign-ups from
startups and MSMEs.
● Develop high-value assets (playbooks, CFO toolkits, templates) to improve signup
conversion.
● Partner with performance marketing to optimise conversion rates, CAC, and funnel efficiency
● Create activation-focused content that accelerates time-to-value and product adoption across cash visibility, forecasting, payments, and FX.
● Use data and product signals to identify drop-offs and optimise content for ongoing usage and multi-product adoption.

4. Thought Leadership & Category Creation (supported by a PR agency)
● Identify opportunities to position Finmo leadership as industry voices.
● Build a structured podcast outreach strategy for CEO/CFO appearances.
● Develop POV-led content around cash visibility, financial control, and modern CFO workflows.
● Spot emerging conversations where Finmo can lead the narrative.

Why This Role Matters
Finmo is not just shipping features. We are shaping how modern businesses manage cash and financial decision-making.

The Head of Content Strategy will be central to:
● Defining our category
● Scaling demand efficiently
● Turning content into a measurable growth and revenue engine

Qualifications

What We’re Looking For
● 8 - 10+ years in content strategy, ideally in B2B SaaS, fintech, accounting, payments,
or financial software.
● Proven experience using content to drive pipeline, activation, and revenue, not
just awareness.
● Strong ability to simplify complex financial or technical products into compelling
narratives.
● Deep understanding of funnels, attribution, and growth metrics.
● Experience managing agencies and cross-functional teams.
● Comfortable operating at both strategic and execution levels.
● Highly analytical, commercial, and outcome-driven.

Keen for a career conversation? Please submit your application.

Please note that only shortlisted candidates will be notified. By submitting your application, you consent to the collection, use and disclosure of your personal data contained in this document by Finmo Tech Pte Ltd and its subsidiaries and affiliates, for assessing your career application.

At Finmo, Diversity, Equity & Inclusion powers global finance.

As a leading treasury and fintech company, we know that bold ideas come from diverse voices. That’s why we’re building a truly inclusive workplace — where every employee, contractor, client, and partner feels valued, heard, and empowered.

We embrace differences across gender, race, age, ability, orientation, background, and more — because they help us solve complex challenges and drive smarter innovation. We’re committed to removing bias, breaking down barriers, and ensuring equity at every level.

Additional Information

Location & Travel
• Based in Singapore with meaningful regional travel across APAC as needed
• Overseas travel expenses reimbursed per company policy

Compensation & Benefits (Summary)
Finmo offers a competitive package that typically includes:
• Base salary + performance incentive (target-based)
• Equity participation (subject to Board approval and plan terms)
• Annual leave policy (historically 20 days, pro-rated, per company policy)

Why join us?

• High ownership, high learning: you will help define how Finmo scales revenue in APAC
• A product and mission built around modern finance reality, moving money globally while improving cash visibility, liquidity control, and risk management
• A tight feedback loop between teams, where your insights materially shape what we build next
• Be part of a fast-growing, innovative company at the forefront of the FinTech industry.
• Work with a passionate and supportive team dedicated to making an impact.
• Opportunity for significant career growth and professional development.
• Flexible working arrangements and a vibrant office culture.
• A chance to shape the future of global payments.

Ready to steward the finances of a global fintech?
We are looking for a meticulous, highly motivated Head of Content Strategy to manage our marketing engine. If you thrive in a fast-paced environment and have a passion for "getting the basics right" while building scalable finance processes, Finmo is your next home.

How to Apply
Please submit your resume and a short note on availability and expectations on compensation.

Our Commitment

Finmo is an inclusive, people-first workplace that values merit and performance. We are committed to equal opportunities for all and providing a supportive environment for our team to grow and we evaluate candidates based on merit, performance, and role fit.

Note: Submissions by recruitment agencies will not be accepted unless authorized by the Head of People & Culture. Only shortlisted candidates will be contacted.

Thank you for your interest in pursuing a career with Finmo!