Marketing & Community Lead

About The Modernist

The Modernist is a lifestyle hospitality brand that inspires curiosity and authentic experiences, deeply rooted in its local communities and dedicated to a more open, ethical, and sustainable future. We believe that exceptional results come from great teams, and we cultivate an environment of equality, collaboration, and continuous pursuit of excellence.

If you are interested in becoming a Modernist and working on the future of our brand, please see below our new opening for the role of Marketing & Community Lead.

The Role

You will be responsible for all brand level initiatives, collaborations and programming, as well as community engagement for our hotels. As part of the head office team, you will liaise with people across the company, including our hotel operations teams. We are looking for someone both guest and community focused, creative, proactive and self-driven to be part of our growing team of people who care deeply about the brand.

It is critical to operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. You will be working both strategically — setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for development — and at a micro level, hosting events, optimising campaigns and solving problems as they arise.

Responsibilities

• Proactively create and manage marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing revenue.
• Create and execute a strong content marketing strategy, including an editorial calendar in collaboration with our Social Media Manager.
• Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences.
• Cultivate relationships with potential collaborators that will have cultural value, create visibility in the market and acquire new audiences.
• Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results.
• Work with the PR team for all media requests, media stays and photo shoots
• Create monthly reporting on marketing plans, campaigns and KPIs.
• Manage necessary website updates to ensure accuracy of information.
• Handle all Modernist Shop product launches and collaborations.

Candidate Profile

• Passion for The Modernist brand and the local community.
• Very strong organisational and planning skills, including the ability to develop and manage weekly and monthly deadlines, plans and calendars.
• Ability to prioritise and organise work assignments with timely follow-up and execution.
• Excellent verbal and written communication skills in both Greek and English.
• Optimistic, proactive, self-driven and results-oriented.
• Comfortable with marketing and productivity tools (e.g. Meta Ads Manager, Google Analytics, Mailchimp, or similar).

Required Experience

• 3+ years of marketing experience, ideally with partnership, community, event programming and production experience.
• Experience with social media management and content development, including writing and creating content.
• Strong cross-functional collaborator — able to motivate teams, multitask and prioritise against competing deadlines, evaluate tradeoffs, flag concerns and ensure goals are met.
• Ability to report on and synthesise qualitative and quantitative results in order to optimise the efficiency and effectiveness of campaigns and partnerships.

What We Offer

A competitive package with real opportunity for career growth within one of Greece’s most distinctive hospitality brands. You will work alongside a creative, values-driven team and have genuine ownership over work that shapes how the brand is experienced in the world. Travel to our properties and exposure to an expanding network of collaborators, partners and communities are part of the role.